Posts Tagged ‘YouTube’

4 Ways to Master Social Media Marketing

Monday, August 9th, 2010

In the August issue of Inc. Magazine there is a terrific article on social media marketing called “4 Ways to Master Social Media Marketing.” The basic theme of the article is that social media is no longer an option; rather, it is a necessity.

According to Nielsen, 79% of large businesses are using social media “to engage their audience…build buzz, establish relationships, foster communication…and cultivate long-term brand awareness and consumer trust.”

The article claims that it doesn’t matter what type of company you are or how much experience you have. All you need is to learn a few simple rules. “Social media is not so much a new idea as it is a way to communicate ideas, and the nature of a good idea hasn’t changed. The same marketing principles from 50 years ago apply today; they are simply communicated in a different way.”

This is a very good article that offers concrete suggestions on how to use social media. There are four “take aways” that you can immediately utilize in your own business.

  • Raise Brand Awareness
  • Drive Valuable Traffic
  • Grow Consumer Loyalty
  • Build Brand Equity

In addition, the article gives a handful of very valuable examples of successful social media campaigns from which we can all learn.

Social Media: Hype or moneymaker for your small business?

Wednesday, July 21st, 2010

In this article, Rhonda Abrams, a writer for USA Today, asks the question that many of us involved in social media are asking:  Is social media money-making machine or is it just a bunch of hype?

Abrams cites the example of small company in California, which has built a thriving business as a result of the owner spending “about five around hours a month” working social media sites.

According to Abrams, “The truth is that social media marketing for small businesses can work. Or, it can be a colossal waste of time. Like every other part of your business, it doesn’t just happen, it takes work and strategy.”

How can you make social media work for your small business? To summarize:

• Get beyond Facebook and Twitter

• Develop a niche

• Keep LinkedIn up-to-date

• Make a commitment

• Understand your goals

• Watch review sites

If you’re trying to figure out a social media strategy for your business this is a “must” read.

How to Optimize your Videos for SEO

Tuesday, June 29th, 2010

Many of our clients are utilizing videos in their websites, and often the topic comes up: Is there any way that we can use our videos for SEO (search engine optimization)? Good question!

Gary Przyklen, in this article on how to optimize videos for SEO, shares some of his success formulas for optimizing videos using YouTube. If there were an algorithm for YouTube – as there is for Google – it might involve the following three criteria:

  • Text in your titles and descriptions
  • Number of views and recent trending
  • Ratings

Gary ends his article with the following advice: “Although video isn’t new to the web, many marketers and businesses fail to make the best use of tools and social networks that will take their video and SEO results to the next level. If you’re going to invest time and money in boosting your SEO efforts this year, do yourself a favor and start considering video in your marketing mix. You’ll be glad you did.”

Social Media on Steroids

Thursday, May 6th, 2010

“When you combine the power of your B2B blog with Twitter, Facebook, LinkedIn, YouTube, etc. you’ve got Social Media on steroids! It’s literally like throwing a boomerang that comes full circle.” Wow! This is the punch line in an article by Barry Bowman titled B2B Blogging: Let’s Call It Something Else! This is a must read. If it doesn’t convince you to either start a blog or reinvigorate an existing one, well, I don’t know what will.