In the August issue of Inc. Magazine there is a terrific article on social media marketing called “4 Ways to Master Social Media Marketing.” The basic theme of the article is that social media is no longer an option; rather, it is a necessity.
According to Nielsen, 79% of large businesses are using social media “to engage their audience…build buzz, establish relationships, foster communication…and cultivate long-term brand awareness and consumer trust.”
The article claims that it doesn’t matter what type of company you are or how much experience you have. All you need is to learn a few simple rules. “Social media is not so much a new idea as it is a way to communicate ideas, and the nature of a good idea hasn’t changed. The same marketing principles from 50 years ago apply today; they are simply communicated in a different way.”
This is a very good article that offers concrete suggestions on how to use social media. There are four “take aways” that you can immediately utilize in your own business.
- Raise Brand Awareness
- Drive Valuable Traffic
- Grow Consumer Loyalty
- Build Brand Equity
In addition, the article gives a handful of very valuable examples of successful social media campaigns from which we can all learn.