Posts Tagged ‘tool’

How to Optimize your Videos for SEO

Tuesday, June 29th, 2010

Many of our clients are utilizing videos in their websites, and often the topic comes up: Is there any way that we can use our videos for SEO (search engine optimization)? Good question!

Gary Przyklen, in this article on how to optimize videos for SEO, shares some of his success formulas for optimizing videos using YouTube. If there were an algorithm for YouTube – as there is for Google – it might involve the following three criteria:

  • Text in your titles and descriptions
  • Number of views and recent trending
  • Ratings

Gary ends his article with the following advice: “Although video isn’t new to the web, many marketers and businesses fail to make the best use of tools and social networks that will take their video and SEO results to the next level. If you’re going to invest time and money in boosting your SEO efforts this year, do yourself a favor and start considering video in your marketing mix. You’ll be glad you did.”

Why Should Your Business Twitter?

Monday, July 13th, 2009

Why should your business Twitter? – As a new technology and social media tool, there has been great attention focused on Twitter.  The question “why should I use this?” and “how should I use this” are questions that I hear every day when I am speaking with clients.   As a platform to help drive traffic to your website or blog, Twitter can be useful, but as with other social media platforms, there are certain protocals that will earn you respect.

In a nutshell, Twitter is used to broadcast and to monitor.  In “broadcast” mode, you can use Twitter to announce new products, share existing services, highlight case studies, ask for information or resources, and generally market your business.  In “monitoring” mode, you will be able to respond to positive or negative mentions of your brand or company, keep updated about news in your market, analyze your competition, maintain links with  your suppliers, and understand customer service concerns.

Twitter is also about dialogue not one-way broadcasting.  It’s important to respond to inquiries for information and show the Twitterverse that you are a human, not a ‘bot.  To do this, you should respond to others and create dialogue as appropriate.   To this end, a “social media policy” should be established for your organization which determines the type of information that can be shared as well as appropriate and inappropriate dialogue that the company finds acceptable.  More on a social media policy in another blog to follow.

One of the most important functions of Twitter is as an information and news source.  Even the most respected television stations, radio stations and newspapers understand that they need to use Twitter, Facebook and other social media platforms.  There is something about having the ability to communicate directly with the radio personality or the television news announcer that is undeniable.  CNN has been very smart about setting up Twitter accounts for their announcers, even reading Twitter comments in real time on the air.

News is more of a two-way street than ever before.  True journalists are ‘keeping an ear to the ground’ by watching what’s being stated via Twitter statements.  If it’s important to the news, then certainly it’s important for you.

In future blogs, we’ll examine how to use Twitter to gain credibility and also how to develop a Social Media Policy.

Link Exchange and Affiliates (Part 4)

Sunday, April 5th, 2009

In addition to content building such as articles and blogs, you might also want to consider link exchanges and affiliate programs with related companies. For example, if you sell wine glasses, consider building a relationship with a winery or wine dealer. You can set up a traditional affiliate program with incentives or you can simply ask to exchange links in order to help drive traffic to your respective sites. Large businesses usually require a formal partnership or affiliate program while smaller businesses are more likely to set up a basic link exchange.

Saving Money with Link Building (Part 1)

Sunday, March 1st, 2009

In light of the current economy, most businesses are finding ways to cut back on everything from advertising to employment. Although tighter spending certainly helps save money, most budget cuts also cause businesses to lose exposure, potential customers, and even some existing clients. In order to maximize your limited finances, it’s important to find new ways of minimizing costs while still exposing your company to potential consumers. Link building is one of the easiest and most effective ways to expose your business to new customers and reinforce the importance of your services to existing clients.

Link building refers to the ability to post links on websites that direct traffic to other websites. These links can be basic links on websites that refer directly to your business or they can be hyperlinked words in articles, discussions or blogs. In general, the more sites that link to your company, the better. Keep in mind that in order to create the most effective free advertising campaign with links, you’ll need to carefully consider where and how you post your links.

Places to Post Links

l Articles in directories like ezinearticles.com

l Blogs about your company and services

l Informational blogs that educate but don’t advertise your website

l Affiliate businesses

l Online networking sites such as Facebook and MySpace

l Comment sections of blogs that target your market

l Forums, Comments, and Discussion Boards on consumer sites

Recruiting Partners Using Salesforce Channel Management (Part 6)

Thursday, February 26th, 2009

The Salesforce Channel Management system gives your company greater access to recruit, manage and control partnerships with individuals and companies. By recruiting other people to work with you and your business, you can increase customer traffic and promote your product to a wider audience. Developing partnerships with related businesses can also help you target motivated markets of individuals who already have interest in your product. Recruiting the right partners is crucial to building strong profitable sales channels and Salesforce helps you automate, motivate, and develop strong marketing partnerships across the internet.

Salesforce provides internet partnership portals that you can customize to look and feel like your company’s website. You can use a single portal or tailor separate online portals to target and attract select groups of potential partners. These portals also allow individuals or companies to automatically register with your system, giving you time and flexibility to approve and build these partnerships at your own pace.

As part of the Salesforce system, the Channel Management options let you route incoming partner applicants to appropriate individuals or teams. Simply set up territories to accept incoming partner applications and assign these territories to designated team members. Once partners have been approved, your associate can provide them with targeted action plans and online marketing tools to help each partner drive more customers to your site. You can also add new programs and upgrade partners based on their performance.

The same Salesforce tools used to manage customers can also be used to manage partners. You can organize partners into territories and send out messages to one, all, or selected groups of individuals based on your marketing needs. Detailed tables, analysis, and data sheets let you evaluate the progress of each relationship and measure the performance of every marketing strategy.

With Salesforce’s network of data you can easily track your partnerships and develop milestones for future partner relations. With targeted tailored marketing relationships you’ll be able to reach a larger motivated audience and maintain happy partner relationships using the Salesforce system.