Posts Tagged ‘sites’

Importance of Web Design to your Business

Friday, June 25th, 2010

“Show me your website and I can tell you who you are in the business world” might be one of the newest quotes heard from business owners these days.  Your website has become your company’s identity.  In traditional “off line” business jargon, your website is like your store or shop, where people may be attracted to go inside and check the products/services you offer or just pass you by.

In this age of advanced technology and easy access to the internet, a business’ online presence has become so very important.  If you’re a serious entrepreneur or business person, you can’t “just” have a website, you have to have a website that is well designed, one that is not “just” attractive but (“just” as important) easy to navigate, complete with online support and services, professional-looking with valuable information and content, and able to not only capture the visitor’s attention but retain existing client loyalty for your product/service. In other words, the design of your website can either make or break your business’ brand.  This is why web design is so important to your business.

Your web design must convince prospects that you mean business.  It must reflect your company’s competence and reliability. You have to be able to convey all of the most important details your prospects should know right at the outset in order to keep them on the site and prevent them from clicking away from the home page. (Next time you check your site statistics, look for the number of bounces.)

As a web design company, we of course recommend hiring a competent web design company with experience and a portfolio of sites to show with testimonials from satisfied clients. There are so many “do it yourself” website applications – you could certainly try to design your own site. But don’t! It’s not worth the cost savings because in the long run it will end up costing more in terms of lost business and dissatisfied clients.

With a well-designed professional site – built by professionals – you will have a secure foundation on which to grow your business. You’ll also have a professional staff at your disposal to help you with marketing your site online and helping you expand your site as new technology emerges or as your needs for new features arise. Once your site has been launched and running properly it will be time to go into marketing mode. Be prepared!

WWWC Creates Bold New Look for Method, LLC

Thursday, June 17th, 2010

Method LLC is an established company dedicated to helping businesses succeed by matching companies with appropriate telecommunication and technology to maximize efficiency and cut costs.  WWWC recently helped Method rebrand their company by designing a new logo, recreating the company website, and developing marketing materials for use both on and off the web.

Since Method LLC focuses on the efficient use of communication and technology, WWWC redesigned the logo and brand using timeless designs with bold simplistic style.  The new blue logo emphasizes efficiency and focus, giving consumers an immediate sense of the company’s strength and dedication.  “Our web design team incorporated the same sense of focus and efficiency into the design of the website, using blues and grays to balance color and shape in order to create a website that successfully reflects the focus and drive of this trusted company,” explained Bob Savar, President of WWWC.

“To complete Method’s re-branding,” continued Savar, “we took the new logo and designed bold new marketing materials with redesigned business cards, letterheads, and digital graphics and templates especially designed for print materials. Essentially we’ve created a package that gives Method the tools they need to engage both new and existing clients well into the future.”

Creating Backlinks and Building Brand through Social Media Marketing

Wednesday, June 16th, 2010

This is the third and final article in this series of articles entitled “Making Sales through Social Media Marketing.”

The best thing about social media sites is that they are accessed by a large audience. Social media marketing can be used effectively to build links for the site, manage online reputation of the company, and even increase awareness and visibility of the site.

Building a profile on social media marketing sites will help the search engines, and ultimately the customers, “find” the business.  The profile should tell readers about the business owner and the products/services, with links to the business site.

Build Brand

Entrepreneurs and business owners must brand and attach themselves to a specific topic, making them the experts. Writing articles and posting them on blogs in these social networking sites can help others become aware of the business’ products and services.  By contributing to these sites, the business is branding itself.  The key is to use a soft sell approach.

Once business owners establish the credibility and expertise, customers’ belief in whatever products or service the company offers will follow. The business will then make the sale.

To illustrate:  A house owner would not hire a plumber to paint his house, but he may ask the plumber to recommend a good painter if the plumber has a good reputation.  This is an example of offline social networking.

Anyone who expects to achieve immediate results in the form of sales by engaging in social media marketing will be in for a disappointment.  A tweet will not make phones ring, make a customer walk through the door, or fill out an order form on the website, although this may happen in some lucky situations.  If someone becomes a fan of a business fan page on Facebook today, it doesn’t mean this fan is going to buy the company’s product or service tomorrow. Having a website doesn’t mean people will automatically visit it. The key is to understand that social media marketing can be an effective marketing strategy. But first the business owner has to determine the available resources, decide on which marketing methods are currently working and which are not, and know where competitors and potential clients are hanging out online.

To sum up…social media marketing cannot be taken for granted.  Social media marketing has a huge upside potential to boost sales if used properly and executed effectively.

How to Execute Effective Social Media Marketing

Monday, June 14th, 2010

This is the second in a series of articles on social media marketing. The theme is “Making Sales through Social Media Marketing.” This article focuses on “How to Execute Effective Social Media Marketing” and “How to Increase Online Presence.”

The target audience must first be determined in order to plan the marketing campaign.  Every plan must be based on a target market analysis.  You need to know the types of social media sites they are using, the things that they look for when they use those sites, and what content must be used to catch the attention of these prospective customers.

Blatant marketing/selling on social media marketing sites doesn’t work. The approach must be more subtle.  The goal is to increase online presence, create backlinks from a major traffic site, and build brand.

Increase Online Presence

Whether the business has been around for quite awhile or just starting, it is important to build its presence on the internet if it wants to be exposed to its target audience/market.

In our next blog entry we will discuss “Creating Backlinks” and”Building Brand.”

Making Sales through Social Media Marketing

Thursday, June 10th, 2010

This is the first in a series of three articles on social media marketing. The theme is “Making Sales through Social Media Marketing.”

Social media marketing has been greatly used by open-minded business owners who understand that in this day and age, traditional marketing alone does not contribute much to a business’ competitive edge, especially if a competitor is maintaining an online presence.  Social media is seen by many marketers as the next gold rush.  Studies show that social media campaigns drive traffic, promote any brand, and generate leads that build influence, which eventually generate sales.

“Social” means a “friendly gathering,” “media” means “a form of communication,” and “marketing” means “processes for creating, delivering, and exchanging offerings that have value for customers, clients, partners, and society in general.”  As a phrase and in context, social media marketing can be explained as an online gathering for communications that are part of a process designed to create, deliver, and exchange offerings for customers, clients, partners, and society.

Strategies for social media marketing programs are focused on creating content that attracts online users’ attention, generates web conversations, and encourages readers to share it with their social networks.  Some of the more widely used social networking sites include Facebook, Twitter, LinkedIn, MySpace, Digg, YouTube, and StumbleUpon.  A message posted on any of the sites spreads from user to user and gets responses because it is coming from a trusted source, as opposed to the brand or company itself.  It then becomes more like a social buzz or “word of mouth.”

The problem some people have with social media marketing is in their understanding of what it is supposed to do.  Some are interested but don’t know how to use it.  Others don’t believe in its value to their sites or businesses.

In our next blog entry we will discuss “How to Execute Effective Social Media Marketing” and “How to Increase Online Presence.”