Posts Tagged ‘SEO’

The Importance of a Professional Website

Wednesday, August 18th, 2010

Your website is your business card. It’s your resume. It’s your company’s reputation.

Yes, you can use a free Blogger or WordPress template or worse yet – not have a website at all! But consider the fact that every person who sees you online will judge you and your business by what your website looks like.

Would you rather do business with a professional-looking person in a nice, clean suit, with combed hair and neatly organized paperwork; or would you care if the person looked like he or she just rolled out of bed and “the dog ate their homework?” The point is that your website should be your online sales representative and serve as the face of your company just as much as a live salesperson would be in the real world.

If you are ready to take the plunge and build a new website or re-design your old website, here are a few things to keep in mind:

  • Your customer will form an opinion about your company within the first 10 seconds of coming to your website.
  • Well thought-out web design gives an impression of business stability, which means your new clients will be comfortable with making the purchase or calling you.
  • An interesting-looking site will be intriguing enough to make people want to explore it.
  • If you are selling products online, a professional web designer will run you through all the options of making your website secure; the safer people feel with giving you their credit card info, the more likely they are to buy.
  • A good website will make you stand out above your competition.

There are so many things you can do with a website that without the help of a professional web design service you can easily get bogged down in all the minutia.  A web designer will not only make your website good-looking and functional, but he or she will also help you define your online goals and achieve them by using proper applications within your new site.

Some optional website features might include: use of social media icons on your site; email capture; live chat; “Search Engine Optimization” (SEO) and targeted keyword insertion; addition of a blog; a video presentation for your visitors to see; and many other similar options, all geared toward converting visitors into leads primed for conversion into customers.

In addition, professional web design companies have lots of tricks up their sleeve as the Internet is constantly evolving and changing. Web development companies that have been in business for many years know the skills of the trade and can help businesses have a powerful web presence so that they can excel online.

4 Ways to Master Social Media Marketing

Monday, August 9th, 2010

In the August issue of Inc. Magazine there is a terrific article on social media marketing called “4 Ways to Master Social Media Marketing.” The basic theme of the article is that social media is no longer an option; rather, it is a necessity.

According to Nielsen, 79% of large businesses are using social media “to engage their audience…build buzz, establish relationships, foster communication…and cultivate long-term brand awareness and consumer trust.”

The article claims that it doesn’t matter what type of company you are or how much experience you have. All you need is to learn a few simple rules. “Social media is not so much a new idea as it is a way to communicate ideas, and the nature of a good idea hasn’t changed. The same marketing principles from 50 years ago apply today; they are simply communicated in a different way.”

This is a very good article that offers concrete suggestions on how to use social media. There are four “take aways” that you can immediately utilize in your own business.

  • Raise Brand Awareness
  • Drive Valuable Traffic
  • Grow Consumer Loyalty
  • Build Brand Equity

In addition, the article gives a handful of very valuable examples of successful social media campaigns from which we can all learn.

Quality Content and Link Popularity: Keys to SEO

Monday, August 2nd, 2010

Although poorly written, this is a very good article about the relationship between quality content and link popularity in achieving high ranking in the search engines. Most of us know that quality content – defined as valuable, unique and keyword rich content – is one of the most important criteria search engines use for ranking. Even more important, though, is link popularity. And how are they connected?

That’s the gist of the article, and rather than put my spin on it, I’ll let you read the article and see for yourself how the author cleverly explains the relationship between the two, how good content, in fact, leads to improved link popularity.

How do you measure ROI for your social media marketing efforts?

Tuesday, July 27th, 2010

So how do you measure ROI for your social media marketing efforts? This is a question all business owners who experiment with social media sites such as LinkedIn, Twitter, and Facebook must ask themselves. Or if you have someone managing your social media marketing campaigns – what criteria do you use to measure results?

In a blog post entitled Looking for clear-cut social media ROI? There’s an SEO for that!, the author, Hugo Guzman, claims that you can calculate the ROI of your social media efforts by correlating the relationship of these efforts with the improvement in search engine rankings. Simply stated, social media marketing improves SEO, which increases website or blog visitors, which increases leads, which increases conversions (or sales).

Truly, it’s a lot more complex than this, and Guzman lays out a very convincing case for the importance of social media marketing. You be the judge, though, and determine for yourself if your business can benefit from marketing on the various social media sites.

Do it yourself Search Engine Optimization

Wednesday, June 30th, 2010

Here is a great article for all you “do it yourselfers” who want to perform SEO on your own websites. Of course, we don’t recommend this because, well, because we provide SEO for our clients…and charge for it. But that’s OK, give it a try anyway.

The article is filled with excellent tips – some general, some very technical – that might require the help of your web designer, but there are some that you might be able to do yourself if you have a content management system (CMS) or can edit the content in your site. To name a few: page names, directory structure, Meta tags, flash, navigation, and much more. Even if you don’t want to do your own SEO, you’ll find good information in the article that is useful for any website owner.