Posts Tagged ‘salesforce.com’

What is the Future of Cloud Computing?

Monday, July 12th, 2010

In an article entitled “Cloud Computing will Cause a Radical Shift in IT,” the company Appistry claims that analysts including Gartner and Forrester were early proponents of Cloud computing and its potential. Several trends are emerging that will enable enterprises to make good use of Cloud computing, such as shared, virtualized and automated IT architectures. However, the introduction of cloud-enabled application platforms will certainly accelerate cloud adoption among businesses of all sizes.

Google Apps and Docs as well as Microsoft Office are in the clouds (so to speak). Salesforce.com, a CRM platform that we at WWWC have a great deal of experience with (see case studies at http://www.wwwcomm.com/projects/case/advancedsnow/,) is also an example of Cloud computing. I was reminded by our CTO, Kevin Gilper, that we’ve been hosting applications “in the cloud” for nearly ten years now.  Cloud computing, once a mystery, is actually very common and will continue to grow as a result of the time and cost savings of implementation and adoption.

What is Cloud Computing?

Friday, July 2nd, 2010

There is so much talk nowadays about Cloud computing I thought it might be helpful to discuss the topic in a way that I think everyone can understand. So here is a three-part article on Cloud computing broken up in three topics: (1) What is Cloud computing, (2) What are the benefits of Cloud computing and (3) What is the future of Cloud computing?

According to Wikipedia, cloud computing is internet computing whereby shared resources, software, and information are provided to computers and other devices on demand similar to an electricity grid.

Cloud computing is a paradigm shift following the shift from mainframe to client-server in the early 1980s. Details are abstracted from the users, who no longer have need for expertise in, or control over, the technology infrastructure “in the cloud” that supports them. Cloud computing describes a new supplement, consumption, and delivery model for IT services based on the Internet, and it typically involves over-the-Internet-provision of dynamically scalable and often virtualized resources. It is a byproduct and consequence of the ease-of-access to remote computing sites provided by the Internet.

The term “cloud” is used as a metaphor for the internet, based on the cloud drawing used in the past to represent the telephone network, and later to depict the Internet in computer network diagram as an abstraction of the underlying infrastructure it represents. Typical cloud computing providers deliver common business applications online that are accessed from another Web service or software such as a Web browser, while the software and data are stored on servers.

Most cloud computing infrastructure consists of services delivered through common centers and built on servers. Clouds often appear as single points of access for all consumers’ computing needs. Commercial offerings are generally expected to meet quality of service (QoS) requirements of customers and typically include SLAs. The major cloud-only service providers include Salesforce.com, Amazon and Google.

According to wikiinvest.com, a simple example of cloud computing is Yahoo email or Gmail. You don’t need software or a server to use them. All a consumer needs is an internet connection and you can start sending emails. The server and email management software is all on the cloud (internet) and is totally managed by the cloud service provider Yahoo, Google, etc. The consumer uses the software alone and enjoys the benefits.

Importance of Web Design to your Business

Friday, June 25th, 2010

“Show me your website and I can tell you who you are in the business world” might be one of the newest quotes heard from business owners these days.  Your website has become your company’s identity.  In traditional “off line” business jargon, your website is like your store or shop, where people may be attracted to go inside and check the products/services you offer or just pass you by.

In this age of advanced technology and easy access to the internet, a business’ online presence has become so very important.  If you’re a serious entrepreneur or business person, you can’t “just” have a website, you have to have a website that is well designed, one that is not “just” attractive but (“just” as important) easy to navigate, complete with online support and services, professional-looking with valuable information and content, and able to not only capture the visitor’s attention but retain existing client loyalty for your product/service. In other words, the design of your website can either make or break your business’ brand.  This is why web design is so important to your business.

Your web design must convince prospects that you mean business.  It must reflect your company’s competence and reliability. You have to be able to convey all of the most important details your prospects should know right at the outset in order to keep them on the site and prevent them from clicking away from the home page. (Next time you check your site statistics, look for the number of bounces.)

As a web design company, we of course recommend hiring a competent web design company with experience and a portfolio of sites to show with testimonials from satisfied clients. There are so many “do it yourself” website applications – you could certainly try to design your own site. But don’t! It’s not worth the cost savings because in the long run it will end up costing more in terms of lost business and dissatisfied clients.

With a well-designed professional site – built by professionals – you will have a secure foundation on which to grow your business. You’ll also have a professional staff at your disposal to help you with marketing your site online and helping you expand your site as new technology emerges or as your needs for new features arise. Once your site has been launched and running properly it will be time to go into marketing mode. Be prepared!

Who Says Blogs Don’t Work?

Wednesday, April 23rd, 2008

On April 9th, Kevin Gilper, our CTO, published an article in our blog called “Conversions, Conversions, Conversions!” The article talks about the importance of tracking not only visitors to your site but conversions. The true measure of success for any marketing program, after all, is the number of new clients you acquire.

In the article Kevin also talks about our company’s expertise in integrating Salesforce.com. He briefly explains how we integrated Salesforce.com into the website of Advanced Snow and Ice Solutions so that when visitors enter callback information it is automatically recorded into a leads database that can be worked by their sales team. These leads are flagged to clearly indicate the time they arrived and that they are from the website. As sales people close sales, conversion reports are configured to show the ratio of number of visitors to number of sales conversions.

So why am I telling you about this post? Because a few days ago we discovered that if you search in Google for “salesforce conversions” Kevin’s blog entry appears on the first page of results. This is a home run for us because we are proactively seeking businesses that need Salesforce.com integration. So one, the blog establishes us as experts in the field; and two, it receives excellent search engine placement in Google for the exact keywords that we are targeting. A home run, indeed!