Posts Tagged ‘ratings’

How to Optimize your Videos for SEO

Tuesday, June 29th, 2010

Many of our clients are utilizing videos in their websites, and often the topic comes up: Is there any way that we can use our videos for SEO (search engine optimization)? Good question!

Gary Przyklen, in this article on how to optimize videos for SEO, shares some of his success formulas for optimizing videos using YouTube. If there were an algorithm for YouTube – as there is for Google – it might involve the following three criteria:

  • Text in your titles and descriptions
  • Number of views and recent trending
  • Ratings

Gary ends his article with the following advice: “Although video isn’t new to the web, many marketers and businesses fail to make the best use of tools and social networks that will take their video and SEO results to the next level. If you’re going to invest time and money in boosting your SEO efforts this year, do yourself a favor and start considering video in your marketing mix. You’ll be glad you did.”