Posts Tagged ‘networking’

The Importance of a Professional Website

Wednesday, August 18th, 2010

Your website is your business card. It’s your resume. It’s your company’s reputation.

Yes, you can use a free Blogger or WordPress template or worse yet – not have a website at all! But consider the fact that every person who sees you online will judge you and your business by what your website looks like.

Would you rather do business with a professional-looking person in a nice, clean suit, with combed hair and neatly organized paperwork; or would you care if the person looked like he or she just rolled out of bed and “the dog ate their homework?” The point is that your website should be your online sales representative and serve as the face of your company just as much as a live salesperson would be in the real world.

If you are ready to take the plunge and build a new website or re-design your old website, here are a few things to keep in mind:

  • Your customer will form an opinion about your company within the first 10 seconds of coming to your website.
  • Well thought-out web design gives an impression of business stability, which means your new clients will be comfortable with making the purchase or calling you.
  • An interesting-looking site will be intriguing enough to make people want to explore it.
  • If you are selling products online, a professional web designer will run you through all the options of making your website secure; the safer people feel with giving you their credit card info, the more likely they are to buy.
  • A good website will make you stand out above your competition.

There are so many things you can do with a website that without the help of a professional web design service you can easily get bogged down in all the minutia.  A web designer will not only make your website good-looking and functional, but he or she will also help you define your online goals and achieve them by using proper applications within your new site.

Some optional website features might include: use of social media icons on your site; email capture; live chat; “Search Engine Optimization” (SEO) and targeted keyword insertion; addition of a blog; a video presentation for your visitors to see; and many other similar options, all geared toward converting visitors into leads primed for conversion into customers.

In addition, professional web design companies have lots of tricks up their sleeve as the Internet is constantly evolving and changing. Web development companies that have been in business for many years know the skills of the trade and can help businesses have a powerful web presence so that they can excel online.

What is Cloud Computing?

Friday, July 2nd, 2010

There is so much talk nowadays about Cloud computing I thought it might be helpful to discuss the topic in a way that I think everyone can understand. So here is a three-part article on Cloud computing broken up in three topics: (1) What is Cloud computing, (2) What are the benefits of Cloud computing and (3) What is the future of Cloud computing?

According to Wikipedia, cloud computing is internet computing whereby shared resources, software, and information are provided to computers and other devices on demand similar to an electricity grid.

Cloud computing is a paradigm shift following the shift from mainframe to client-server in the early 1980s. Details are abstracted from the users, who no longer have need for expertise in, or control over, the technology infrastructure “in the cloud” that supports them. Cloud computing describes a new supplement, consumption, and delivery model for IT services based on the Internet, and it typically involves over-the-Internet-provision of dynamically scalable and often virtualized resources. It is a byproduct and consequence of the ease-of-access to remote computing sites provided by the Internet.

The term “cloud” is used as a metaphor for the internet, based on the cloud drawing used in the past to represent the telephone network, and later to depict the Internet in computer network diagram as an abstraction of the underlying infrastructure it represents. Typical cloud computing providers deliver common business applications online that are accessed from another Web service or software such as a Web browser, while the software and data are stored on servers.

Most cloud computing infrastructure consists of services delivered through common centers and built on servers. Clouds often appear as single points of access for all consumers’ computing needs. Commercial offerings are generally expected to meet quality of service (QoS) requirements of customers and typically include SLAs. The major cloud-only service providers include Salesforce.com, Amazon and Google.

According to wikiinvest.com, a simple example of cloud computing is Yahoo email or Gmail. You don’t need software or a server to use them. All a consumer needs is an internet connection and you can start sending emails. The server and email management software is all on the cloud (internet) and is totally managed by the cloud service provider Yahoo, Google, etc. The consumer uses the software alone and enjoys the benefits.

Do it yourself Search Engine Optimization

Wednesday, June 30th, 2010

Here is a great article for all you “do it yourselfers” who want to perform SEO on your own websites. Of course, we don’t recommend this because, well, because we provide SEO for our clients…and charge for it. But that’s OK, give it a try anyway.

The article is filled with excellent tips – some general, some very technical – that might require the help of your web designer, but there are some that you might be able to do yourself if you have a content management system (CMS) or can edit the content in your site. To name a few: page names, directory structure, Meta tags, flash, navigation, and much more. Even if you don’t want to do your own SEO, you’ll find good information in the article that is useful for any website owner.

A Website that Reflects Customer Satisfaction and Convenience

Monday, June 28th, 2010

WWWC recently launched a sister website for EncoreFloor.com, a company focused on making flooring purchase and installation easier for homeowners.  www.YourFloorDirect.com is the new website; it gives consumers easy access to information about flooring and direct contact with floor experts.

“WWWC was eager to set up a site that combined Encore’s product information with a way that customers could contact the company online,” said Robert Savar, President of WWWC.  Savar went on to explain that the creative team at WWWC “developed YourFloorDirect.com to reflect the same easy floor shopping experience customers found with Encore Floors.”  He added that YourFloorDirect.com “takes it one step further by giving consumers lots of information right up front, making it even easier for them to contact YourFloorDirect and schedule a consultation.”

EncoreFloors.com and YourFloorDirecct.com allow consumers to sample and purchase carpets, rugs, hardwood floors, vinyl, and laminate without leaving home.  Instead of visiting and browsing floor samples in specialty stores, homeowners can contact YourFloorDirect.com and receive a free at-home consultation and estimate by a flooring expert. 

“The new website is a perfect way for old and new customers to browse options and renovation opportunities on one simple site,” Savar said. “YourFloorDirect.com is really a great portal for Encore Floors to showcase all of its services in one unique site.”

Importance of Web Design to your Business

Friday, June 25th, 2010

“Show me your website and I can tell you who you are in the business world” might be one of the newest quotes heard from business owners these days.  Your website has become your company’s identity.  In traditional “off line” business jargon, your website is like your store or shop, where people may be attracted to go inside and check the products/services you offer or just pass you by.

In this age of advanced technology and easy access to the internet, a business’ online presence has become so very important.  If you’re a serious entrepreneur or business person, you can’t “just” have a website, you have to have a website that is well designed, one that is not “just” attractive but (“just” as important) easy to navigate, complete with online support and services, professional-looking with valuable information and content, and able to not only capture the visitor’s attention but retain existing client loyalty for your product/service. In other words, the design of your website can either make or break your business’ brand.  This is why web design is so important to your business.

Your web design must convince prospects that you mean business.  It must reflect your company’s competence and reliability. You have to be able to convey all of the most important details your prospects should know right at the outset in order to keep them on the site and prevent them from clicking away from the home page. (Next time you check your site statistics, look for the number of bounces.)

As a web design company, we of course recommend hiring a competent web design company with experience and a portfolio of sites to show with testimonials from satisfied clients. There are so many “do it yourself” website applications – you could certainly try to design your own site. But don’t! It’s not worth the cost savings because in the long run it will end up costing more in terms of lost business and dissatisfied clients.

With a well-designed professional site – built by professionals – you will have a secure foundation on which to grow your business. You’ll also have a professional staff at your disposal to help you with marketing your site online and helping you expand your site as new technology emerges or as your needs for new features arise. Once your site has been launched and running properly it will be time to go into marketing mode. Be prepared!