Posts Tagged ‘meta’

Metatags

Monday, November 10th, 2008

Simply put, meta tags are invisible markers that give search engines information about the content on your web pages.  While Meta data refers to all kinds of html tagging, meta tags usually refer to specific words or phrases used to help search engines find your pages.

If you have written high quality content, you will not need to use keywords in these tags.  In fact, it is sometimes best if you let your article speak for itself.  Instead, use theses invisible words to tag your article with phrases or terms that may have been overlooked on your page.  Tagging your article with misspellings and abbreviations of your keywords and phrases can also help increase organic (or natural) traffic from a variety of sources.

Keep in mind that not everyone knows exactly what keywords to use to find the information they need.  While quality content will help target your audience with organic search engine ranking, you will also need to consider the other terms or phrases people will use to find your web site.  If these words are not included in your article, don’t try and stuff them in where they don’t belong.  Instead, include them in your meta tags so search engines still associate your article with these terms without disclosing them to the reader.

You do, however, want to put your keywords or phrases into your Meta description.  This is what search engines use to summarize your page on their search results list.  You will always want to keep these concise and targeted to your audience.  After all, with Meta descriptions you have less than five seconds to grab their attention and let them know your site is not only relevant to their search, but worthy of visiting.