Posts Tagged ‘e-Commerce’

A Website that Reflects Customer Satisfaction and Convenience

Monday, June 28th, 2010

WWWC recently launched a sister website for EncoreFloor.com, a company focused on making flooring purchase and installation easier for homeowners.  www.YourFloorDirect.com is the new website; it gives consumers easy access to information about flooring and direct contact with floor experts.

“WWWC was eager to set up a site that combined Encore’s product information with a way that customers could contact the company online,” said Robert Savar, President of WWWC.  Savar went on to explain that the creative team at WWWC “developed YourFloorDirect.com to reflect the same easy floor shopping experience customers found with Encore Floors.”  He added that YourFloorDirect.com “takes it one step further by giving consumers lots of information right up front, making it even easier for them to contact YourFloorDirect and schedule a consultation.”

EncoreFloors.com and YourFloorDirecct.com allow consumers to sample and purchase carpets, rugs, hardwood floors, vinyl, and laminate without leaving home.  Instead of visiting and browsing floor samples in specialty stores, homeowners can contact YourFloorDirect.com and receive a free at-home consultation and estimate by a flooring expert. 

“The new website is a perfect way for old and new customers to browse options and renovation opportunities on one simple site,” Savar said. “YourFloorDirect.com is really a great portal for Encore Floors to showcase all of its services in one unique site.”

Web e-Commerce Surpasses Brick and Mortar For Holiday Gift Shopping

Thursday, October 22nd, 2009

Internet e-Commerce is becoming increasingly important, and if you are not online with a great store that’s optimized to be found, you are missing sales!   Web Stores are a great way to reach a broad audience and they are gaining greater acceptance among shoppers.  A well-thought-out Storefront on the Internet that is optimized to be found in search engines, and which features your merchandise in a professional, user friendly format is incredibly valuable to reach a greater geographic area, and improve market share.

If you’ve considered e-Commerce,  this recently published statistic will open your eyes to the opportunity: more than half of US Consumers plan to to their holiday shopping ONLINE in 2009.  Over one fourth say they will purchase more gifts over the Internet than they did last year.

The results of the “2009 Mindset of a Multi-Channel Shopper” survey show an increasing trend as consumers elect to do more shopping on-line than ever before.  Last year was the first year that the web surpassed “Brick and Mortar” stores as the preferred way for multi-channel shoppers to purchase holiday gifts, the e-tailing group reported.

Social Media gains in importance as a tool to drive traffic to your eCom site; it was cited as influencing the purchase for 37% of the audience, compared to 24 % last year.

Concerned that creating an e-Commerce site is expensive? Almost 90% of online shoppers are willing to pay full price for hard-to-find items

85% cite convenience as their primary reason for turning to Internet e-Commerce

Wish lists are becoming increasingly important

Top product categories purchased online are books, clothing, music, toys, consumer electronics and gift certificates

Free shipping is highlighted as a compelling offer – the number one reason consumers elected not to make an online purchase was cited as high shipping charges, by 62% of the respondents.

Out of stock?   Seven out of ten loyal shoppers will go to your competition if you don’t have the item.

Offering pick up at the store location is important with 60% of the shoppers.

Mobile phones for price checks, stock checks and promotion redemptions is important to 33% of your shopping audience.

About the survey:  The research included a poll of more than 1,000 consumers about their shopping habits and plans for the upcoming holiday season.

To visit two of our most recently launched e-Commerce stores, visit:

www.pubshops.org

www.aftercareplanning.com