Posts Tagged ‘conversion’

The Importance of a Professional Website

Wednesday, August 18th, 2010

Your website is your business card. It’s your resume. It’s your company’s reputation.

Yes, you can use a free Blogger or WordPress template or worse yet – not have a website at all! But consider the fact that every person who sees you online will judge you and your business by what your website looks like.

Would you rather do business with a professional-looking person in a nice, clean suit, with combed hair and neatly organized paperwork; or would you care if the person looked like he or she just rolled out of bed and “the dog ate their homework?” The point is that your website should be your online sales representative and serve as the face of your company just as much as a live salesperson would be in the real world.

If you are ready to take the plunge and build a new website or re-design your old website, here are a few things to keep in mind:

  • Your customer will form an opinion about your company within the first 10 seconds of coming to your website.
  • Well thought-out web design gives an impression of business stability, which means your new clients will be comfortable with making the purchase or calling you.
  • An interesting-looking site will be intriguing enough to make people want to explore it.
  • If you are selling products online, a professional web designer will run you through all the options of making your website secure; the safer people feel with giving you their credit card info, the more likely they are to buy.
  • A good website will make you stand out above your competition.

There are so many things you can do with a website that without the help of a professional web design service you can easily get bogged down in all the minutia.  A web designer will not only make your website good-looking and functional, but he or she will also help you define your online goals and achieve them by using proper applications within your new site.

Some optional website features might include: use of social media icons on your site; email capture; live chat; “Search Engine Optimization” (SEO) and targeted keyword insertion; addition of a blog; a video presentation for your visitors to see; and many other similar options, all geared toward converting visitors into leads primed for conversion into customers.

In addition, professional web design companies have lots of tricks up their sleeve as the Internet is constantly evolving and changing. Web development companies that have been in business for many years know the skills of the trade and can help businesses have a powerful web presence so that they can excel online.

How do you measure ROI for your social media marketing efforts?

Tuesday, July 27th, 2010

So how do you measure ROI for your social media marketing efforts? This is a question all business owners who experiment with social media sites such as LinkedIn, Twitter, and Facebook must ask themselves. Or if you have someone managing your social media marketing campaigns – what criteria do you use to measure results?

In a blog post entitled Looking for clear-cut social media ROI? There’s an SEO for that!, the author, Hugo Guzman, claims that you can calculate the ROI of your social media efforts by correlating the relationship of these efforts with the improvement in search engine rankings. Simply stated, social media marketing improves SEO, which increases website or blog visitors, which increases leads, which increases conversions (or sales).

Truly, it’s a lot more complex than this, and Guzman lays out a very convincing case for the importance of social media marketing. You be the judge, though, and determine for yourself if your business can benefit from marketing on the various social media sites.

Mediabridge Products Launches New E-Commerce Website

Wednesday, June 23rd, 2010

Mediabridge has been selling computer networking hardware for years via the online giant, Amazon, and recently decided to launch its own storefront with the help of WWWC.  “Our web designers and software developers were eager to help this growing company create a new online storefront that reflects their advanced technologies and dedication to customer service,” explained Bob Savar, President of WWWC.

Much like the computer giant Apple, Mediabridge wanted a website that reflected the efficiency of new technologies.  WWWC designed a website that incorporated clean lines, sharp shades, and easy navigation tools to reflect Mediabridge’s dedication to product quality and customer care.  This basic website design also symbolizes efficiency and helps customers find the products they need with the fewest page transitions.

In addition to color, WWWC customized the shopping cart software to provide Mediabridge customers with a safe, easy, and secure method of purchasing online.  “We fully customized ProductCart, a software program by Early Impact,” said  Savar, “to help Mediabridge transition their business from Amazon to their own website.”  Since ProductCart is fully compatible with PayPal, Google, UPS, and hundreds of other systems, the software gives Mediabridge customers the same purchasing flexibility they have on Amazon.  And, since the software is compatible with popular accounting and management software, Mediabridge has even greater control over their inventory and sales.

With the flexibility of their own online storefront, Mediabridge can experience unlimited online growth opportunities while still providing the same quality of service to existing customers.

Eye on the Prize

Thursday, April 17th, 2008

What is the purpose of your website? Is it to tell everyone where you went to college? How many years you have been an expert? Or… is it really to convert a stranger into a customer?

Better still, your website should simply get a stranger to start a conversation with you. Once you begin that conversation – either through a phone call, email, blog posts/comments or online chat – you have a much better chance of turning that conversation into a customer.

When developing the strategy for your website, focus on what a successful conversion looks like. To us, a conversion is when someone who goes to our website either picks up the phone and calls us or completes the contact form.

With that in mind, make sure the other stuff on your website doesn’t get in the way of the real goal: conversion.