Archive for the ‘Web Site Design’ Category

The Importance of a Professional Website

Wednesday, August 18th, 2010

Your website is your business card. It’s your resume. It’s your company’s reputation.

Yes, you can use a free Blogger or WordPress template or worse yet – not have a website at all! But consider the fact that every person who sees you online will judge you and your business by what your website looks like.

Would you rather do business with a professional-looking person in a nice, clean suit, with combed hair and neatly organized paperwork; or would you care if the person looked like he or she just rolled out of bed and “the dog ate their homework?” The point is that your website should be your online sales representative and serve as the face of your company just as much as a live salesperson would be in the real world.

If you are ready to take the plunge and build a new website or re-design your old website, here are a few things to keep in mind:

  • Your customer will form an opinion about your company within the first 10 seconds of coming to your website.
  • Well thought-out web design gives an impression of business stability, which means your new clients will be comfortable with making the purchase or calling you.
  • An interesting-looking site will be intriguing enough to make people want to explore it.
  • If you are selling products online, a professional web designer will run you through all the options of making your website secure; the safer people feel with giving you their credit card info, the more likely they are to buy.
  • A good website will make you stand out above your competition.

There are so many things you can do with a website that without the help of a professional web design service you can easily get bogged down in all the minutia.  A web designer will not only make your website good-looking and functional, but he or she will also help you define your online goals and achieve them by using proper applications within your new site.

Some optional website features might include: use of social media icons on your site; email capture; live chat; “Search Engine Optimization” (SEO) and targeted keyword insertion; addition of a blog; a video presentation for your visitors to see; and many other similar options, all geared toward converting visitors into leads primed for conversion into customers.

In addition, professional web design companies have lots of tricks up their sleeve as the Internet is constantly evolving and changing. Web development companies that have been in business for many years know the skills of the trade and can help businesses have a powerful web presence so that they can excel online.

Do it yourself Search Engine Optimization

Wednesday, June 30th, 2010

Here is a great article for all you “do it yourselfers” who want to perform SEO on your own websites. Of course, we don’t recommend this because, well, because we provide SEO for our clients…and charge for it. But that’s OK, give it a try anyway.

The article is filled with excellent tips – some general, some very technical – that might require the help of your web designer, but there are some that you might be able to do yourself if you have a content management system (CMS) or can edit the content in your site. To name a few: page names, directory structure, Meta tags, flash, navigation, and much more. Even if you don’t want to do your own SEO, you’ll find good information in the article that is useful for any website owner.

How to Optimize your Videos for SEO

Tuesday, June 29th, 2010

Many of our clients are utilizing videos in their websites, and often the topic comes up: Is there any way that we can use our videos for SEO (search engine optimization)? Good question!

Gary Przyklen, in this article on how to optimize videos for SEO, shares some of his success formulas for optimizing videos using YouTube. If there were an algorithm for YouTube – as there is for Google – it might involve the following three criteria:

  • Text in your titles and descriptions
  • Number of views and recent trending
  • Ratings

Gary ends his article with the following advice: “Although video isn’t new to the web, many marketers and businesses fail to make the best use of tools and social networks that will take their video and SEO results to the next level. If you’re going to invest time and money in boosting your SEO efforts this year, do yourself a favor and start considering video in your marketing mix. You’ll be glad you did.”

Importance of Web Design to your Business

Friday, June 25th, 2010

“Show me your website and I can tell you who you are in the business world” might be one of the newest quotes heard from business owners these days.  Your website has become your company’s identity.  In traditional “off line” business jargon, your website is like your store or shop, where people may be attracted to go inside and check the products/services you offer or just pass you by.

In this age of advanced technology and easy access to the internet, a business’ online presence has become so very important.  If you’re a serious entrepreneur or business person, you can’t “just” have a website, you have to have a website that is well designed, one that is not “just” attractive but (“just” as important) easy to navigate, complete with online support and services, professional-looking with valuable information and content, and able to not only capture the visitor’s attention but retain existing client loyalty for your product/service. In other words, the design of your website can either make or break your business’ brand.  This is why web design is so important to your business.

Your web design must convince prospects that you mean business.  It must reflect your company’s competence and reliability. You have to be able to convey all of the most important details your prospects should know right at the outset in order to keep them on the site and prevent them from clicking away from the home page. (Next time you check your site statistics, look for the number of bounces.)

As a web design company, we of course recommend hiring a competent web design company with experience and a portfolio of sites to show with testimonials from satisfied clients. There are so many “do it yourself” website applications – you could certainly try to design your own site. But don’t! It’s not worth the cost savings because in the long run it will end up costing more in terms of lost business and dissatisfied clients.

With a well-designed professional site – built by professionals – you will have a secure foundation on which to grow your business. You’ll also have a professional staff at your disposal to help you with marketing your site online and helping you expand your site as new technology emerges or as your needs for new features arise. Once your site has been launched and running properly it will be time to go into marketing mode. Be prepared!

Mediabridge Products Launches New E-Commerce Website

Wednesday, June 23rd, 2010

Mediabridge has been selling computer networking hardware for years via the online giant, Amazon, and recently decided to launch its own storefront with the help of WWWC.  “Our web designers and software developers were eager to help this growing company create a new online storefront that reflects their advanced technologies and dedication to customer service,” explained Bob Savar, President of WWWC.

Much like the computer giant Apple, Mediabridge wanted a website that reflected the efficiency of new technologies.  WWWC designed a website that incorporated clean lines, sharp shades, and easy navigation tools to reflect Mediabridge’s dedication to product quality and customer care.  This basic website design also symbolizes efficiency and helps customers find the products they need with the fewest page transitions.

In addition to color, WWWC customized the shopping cart software to provide Mediabridge customers with a safe, easy, and secure method of purchasing online.  “We fully customized ProductCart, a software program by Early Impact,” said  Savar, “to help Mediabridge transition their business from Amazon to their own website.”  Since ProductCart is fully compatible with PayPal, Google, UPS, and hundreds of other systems, the software gives Mediabridge customers the same purchasing flexibility they have on Amazon.  And, since the software is compatible with popular accounting and management software, Mediabridge has even greater control over their inventory and sales.

With the flexibility of their own online storefront, Mediabridge can experience unlimited online growth opportunities while still providing the same quality of service to existing customers.