Archive for the ‘Web Site Design’ Category

What Makes a Good Website? (Part III)

Saturday, October 27th, 2012

In this final part of our discussion on ‘What Makes a Good Website’ we will concentrate on getting more traffic to your website by making it more social. Our previous two topics discussed website design and the technical aspects of website development that help in providing a favorable user experience to your website visitors. However, the surest sign that your website design and development efforts are successful is when your website starts getting plenty of traffic (and subsequently more conversions from visitors to customers). You might have done an excellent job on your website design, but if you don’t see an increase in conversion rates then there might still be something more you have to do to achieve this.

One technique that can help you get more traffic to your website is by making it more visible online. And this can be done by integrating it with social media. You must already be aware (and even using) most of the social media networks available today like Facebook, Twitter, LinkedIn, Pinterest, etc. In addition, you might even know the immense power of networking and connecting with people using social media channels. So why not apply the same principals for your website?

First start by researching which social media channels your target audience may be using. The next step is simple – open an official page for your business on those networks and actively promote it using Social Media Optimization (SMO) posts and hashtags. However, always make sure the content you market on these social pages is interesting and relevant to your audience. Also, remember to integrate social media logos on your website and social share buttons so that your audience can easily share your website’s articles or information with their contacts whenever they want to.

How can 3wC help you?

3wCommunications will not only design a good website for your business, but also help you get more traffic and conversions through superior SEO, SMO, and Internet marketing techniques. If you need the help of experts in Web Design in New Jersey or the Philadelphia area, then contact the website developers at 3wCommunications today. You can send us an email at info@3wcommunications.com or call us at 856-482-2424.

What Makes a Good Website? (Part II)

Wednesday, October 24th, 2012

This is the second part of our series on “what makes a good website.”  In the last blog post we talked about conversions, namely, that good website design means using the website development process to create a website that turns visitors into buyers (or clients or patients or customers…).

Particularly if you are a small business with a limited marketing budget you probably have to rely heavily on your website for your marketing strategy. The challenge of course is that you have to use a combination of technology, marketing, and graphic design – or website design – to develop a website that gets results.

The Importance of Website Design for Conversions

As we discussed in the first article, a lot of websites – mostly older ones – have heavy graphical designs with extraneous graphics that actually interfere in the user experience. Yes, they might be interesting to look at, but they are not geared for conversions. Other sites might have technologies that allow things to move around (special effects, so to speak) or tricky, hard-to-navigate toolbars or animated logos. Same problem. The sole purpose of your website is to get genuine leads and conversions not impress your website visitors.

So the key term here is “messaging.” A website certainly has to be attractive and look professional with pleasing colors, legible typeface and clear navigation. But it has to have the right “messaging,” that is, it has to have the right content to go along with good, clean code and good, clean design. You have to ask yourself if your website meets these criteria. Does your website convert visitors to leads or converts or does it just sit out there in cyberspace and collect dust?

When Searching Google Will People Click on your Website?

Nowadays your website is your storefront. People don’t use the Yellow Pages or the phone the way they did in the past. They “Google” you, look you up in a search engine on the web. Try to find your website. Learn about your business, etc.  Provided they find you amidst a cacophony of the noise of competing websites, will they stay in your website once they find you or will they vanish immediately because they don’t like what they see? This is what’s known as a “bounce.” A bounce occurs when a website visitor only views a single page on a website. He or she doesn’t stay long enough to view any other pages. You can determine your “bounce rate” from Google Analytics or any other statistical program tracking visitors to your site. Needless to say, you don’t want a high bounce rate because it indicates that your website is not doing its job.

So for a website first impressions are very important. If a visitor has a good first impression he or she might stay and look around, which gives you a good chance of turning the person into a lead and possibly a “convert.” But a bad first impression is a terrible thing. You’ll never get the prospective client to come back, thus the chances of landing a sale or close is impossible.

Ask yourself: What kind of first impression does your website make? Does your website generate feedback from interested prospects? If you’re not satisfied with the number of leads your site is eliciting perhaps you need to reassess the website development process that got you where you are.

This is the second article in a series of articles discussing “what makes a good website” and how to increase conversions. Next article is on the importance of content and a user-friendly navigation system so you can lead visitors to the most important information necessary for the conversion.

How can 3wC help you improve the conversion rate of your website?

3wCommunications, a web design company in New Jersey begun in 1995, is a proven leader in delivering award-winning website development. Our web designers have a combined 45 years of web design and graphic design experience. Although we have clients throughout the U.S., most of our clients have offices in New Jersey and Philadelphia. Please contact us at info@3wcommunications.com or 856-482-2424 to learn more about our services, especially our website design capabilities and how we can help you.

What Makes a Good Website?

Wednesday, October 24th, 2012

There may be many reasons why you want to launch a website for your business. But what exactly makes an ordinary website a really good one? Internet searchers will certainly want to check out only those sites, which give them a positive user experience; search engines too want to provide their users with the best sites that will give users a positive experience and accurate information that they want.

With the help of professionals, making a good website that is attractive and engaging is not that difficult. Here are a few things you can incorporate into your existing website – or if you are making a new one, make sure it has the following:

  • Good Layout:

Work closely with your website developer to ensure the website layout and design is attractive and understandable to your target audience.

  • Website Format:

Select a responsive website format because this enables the user to access your website from their mobile phones as well as a tablet and desktop computer. This will also help your ranking in the search engines as per Google’s mobile friendly update in April 2015.

  • Content:

Your content strategy must be well thought out before launching your website. After doing a keyword research related to your business, you should know exactly what your audience will be looking for on your website. Thus it is important for you to give them the information that they seek if you want them to keep returning your website or referring it to others.

Three (BIG) Reasons Why Small Businesses Should Invest in Professional Web Design

Sunday, October 16th, 2011

Professional web designers do more than just improve the look of your website, they provide a balance of media, interaction, navigation, presentation, and marketing strategies that help your business compete in an over-crowded digital marketplace.

So why hire a professional to create your website? For three (big) reasons:  Appearance, Competition, and Loyalty.  Web designers specialize in building and establishing online storefronts that uphold the high quality standards that consumers expect.  In addition to designing creative backgrounds, logos and navigation tools, web design teams also create content and marketing strategies that help your company’s website maintain search engine rankings.  Using a variety of tools and techniques, web designers are able to build websites that appeal to consumers as well as search engines and promote the future growth of your business.

Appearance

  • Online Branding/Face
  • First Impression
  • Presentation – represents a level of pride and commitment to your customers

Most people spend less than five seconds on a website before determining if it fits their needs.  That’s five seconds to glance at your logo, look at a picture or two, and skim the home page.  That means that your business has five seconds to make a glowing first impression.

Your website is the online face of your business and establishes the “feel” for your company.  Much like books, businesses are judged based on their website, and you only have a few seconds to grab the viewer’s attention and deliver the information they are looking for.  This is exactly what professional web designers do.  They not only understand how to design a brand for your business, but they can also build a website that will appeal to your audience and maintain their attention beyond the first page.

Competition

  • Marketing
  • SEO
  • Content Management

In order for potential customers to fall in love with your business, they need to find it. The hurdle? Competition. The solution? Marketing, SEO and Content Management.

Without an online marketing strategy, even the most well designed websites can get lost in the infinite sea of the Internet.  In order to compete with similar companies, your website needs specifically designed content that appeals to organic searches.  Professional web designers can help with Search Engine Optimization (SEO) to appeal to major search engines by creating targeted content.

This is more than just keywords and bullets.  Proper SEO attracts both search engines and consumers.  Remember those five seconds?  Regardless of how highly your website ranks in major searches, your customers still expect a certain level of professionalism.  Professional web designers such as 3wC incorporate a variety of interactive tools and media to appeal to both search engines and consumers, giving you every opportunity to share relevant information while simultaneously competing in the vast Internet marketplace.

And by appealing to a variety of senses, you give your customers even more reasons to stay on your site and consider giving you their business.

Loyalty

  • Ease of Navigation
  • Balance of Marketing and Customer Service
  • Email Marketing Campaigns

Every consumer wants a company that understands his or her needs.  By building a website with multi-media tools that promote information exchange, you present yourself as a business that not only understands the marketplace, but also one that appeals to the individual.

Your site needs to attract new customers as much as maintain the customer base you’ve worked hard to build.  Professional web designers make it easy for visitors to find information about you and your services and assist returning customers with updates and contact information for your company.  Your small business website needs to balance creative appearance and marketing with outstanding customer service in order to build loyalty. This of course can be augmented with email marketing campaigns – another strategy web designers use to combine customer satisfaction with viral marketing.

Your website should represent your standards of professionalism and pride and your commitment to customer satisfaction.  By hiring professionals to build and maintain your site, your customers will receive the quality they expect from your business.

Spring is in the Air

Tuesday, April 5th, 2011

What a great weekend. It appears that the weather is starting to change for the better. Spring = renewal and all that good stuff. Hopefully, spring will bring in a rosier economic climate as well for our businesses. And of course if you’re a Phillies fan, things couldn’t be any better, although let’s not get too optimistic only three games into the season.

I’m often asked by my business peers: “So what kind of projects are you working on?” An innocent question, of course, but difficult to answer because we’re working on 15-20 client projects at any given time. So I thought I’d use our social media sites to briefly highlight some of the more interesting projects going on at World Wide Web Communications.

One of my favorite jobs right now is redesigning the website for Community Realty Management (CRM), a full-service property management organization incorporated in 1974, headquartered in Pleasantville, NJ. CRM specializes in the management of multifamily properties such as Low Income Housing, Tax Credit apartments, affordable housing, conventional apartments, public housing, student housing, plus condominium, cooperative and homeowner associations. CRM is experienced in working effectively with Housing & Urban Development offices and state Housing Finance Agencies. CRM is a licensed real estate broker in NJ, MD and PA and is responsible for the management of over 7,000 units of housing in these states plus Virginia and the U.S. Virgin Islands. Many of these properties are financed and/or regulated by federal and state housing finance agencies.

Unlike the current website, the new site will feature a content management system (CMS) so that the firm can maintain the site itself. It will have a completely new look and feel as well as improved navigation and content layout so that the site will be extremely user-friendly. Finally, the new site will also contain two password-protected portals: one for employees and one for clients in order to improve communications on both fronts.

We’re looking for an late April or early May launch.