Setting up a Facebook Fan Page for your business or website can be a wonderful tool that will bring you lots of new visitors. Once the page is set up, there are two things that will give it good exposure – an extensive network of fans and proper search engine optimization (SEO).
Expert marketers use several different techniques to make Facebook Pages rank high in the search engine results.
The key to having good SEO for your Facebook Page lies in figuring out the top keywords that someone would search for online in order to find your business. This process of “keyword analysis” is what will ultimately make your page come up when people look for that topic. For instance, if you have a Facebook Page that talks about wine tours in Spain, then your list of top keywords must include “wine tours Spain,” “tour of wineries in Spain,” “Spanish wineries tour,” “wine tasting tour in Spain,” and “popular wine tours Spain.” When you figure out a list of all your top keywords, you can then strategically set up your Facebook Page’s SEO.
Your Facebook page title
Use your company’s most important keywords in your title. This will help people find you through Facebook’s search feature as well as in search engines such as Google and Bing. Ideally, the title will be short and descriptive, letting visitors know at first glance what your page is about. Having a good title with descriptive keywords will make your page more popular, thus allowing you to build a strong fan base.
Choose a custom URL
Having a custom URL is important for achieving high rankings in the search engines for any web page. Facebook automatically generates a web address (URL) for your fan page, but you can edit it to include specific keywords. Using our previous example, it can be something like http://www.facebook.com/SpainWineTours. Notice that the URL is brief but descriptive and memorable at the same time. It includes a few of your top keywords that are very specific to the topic you are trying to rank for.
‘About You’ box and ‘Info’ tab
Filling out the ‘About You’ box and the ‘Info’ tab will not only tell visitors what you are about, but will also help you rank better in search engines.
The ‘About You’ box is on the left side of the screen – it appears below your profile picture. It only allows a few short sentences so be sure to add a solid description with a few keywords. Along with that, Facebook also allows you to include a link back to your main website or blog. Your ‘Info’ tab is where you can give out as much information about your company as you would like. Good things to cover here are your areas of expertise, any awards that you may have won, achievements, and any qualifications that may impress the visitor. Here, again, you can add a link back to your website or blog. Fill out the ‘Basic Info’ area as much as you can, and use the ‘Detailed Info’ section to add your web address and a keyword-rich description.
Link-Building for your Facebook Page
Be sure to add a Facebook icon to your company’s website or blog with a link going back to your Facebook Page. You can also link back to your Facebook Page on other social media sites, discussion forums, blogs and online directories, which ultimately builds up your page’s reputation in the eyes of the search engines.
Link-building is very important for SEO, and the more links you can acquire from high-quality websites, the better. This link-generation process should be included in your search engine optimization campaign, as it will play a major role in bringing more fans back to your page.