Archive for the ‘SEO’ Category

Top SEO Techniques for Promoting Your Facebook Page

Wednesday, December 1st, 2010

Setting up a Facebook Fan Page for your business or website can be a wonderful tool that will bring you lots of new visitors. Once the page is set up, there are two things that will give it good exposure – an extensive network of fans and proper search engine optimization (SEO).

Expert marketers use several different techniques to make Facebook Pages rank high in the search engine results.

The key to having good SEO for your Facebook Page lies in figuring out the top keywords that someone would search for online in order to find your business. This process of “keyword analysis” is what will ultimately make your page come up when people look for that topic. For instance, if you have a Facebook Page that talks about wine tours in Spain, then your list of top keywords must include “wine tours Spain,” “tour of wineries in Spain,” “Spanish wineries tour,” “wine tasting tour in Spain,” and “popular wine tours Spain.” When you figure out a list of all your top keywords, you can then strategically set up your Facebook Page’s SEO.

Your Facebook page title

Use your company’s most important keywords in your title. This will help people find you through Facebook’s search feature as well as in search engines such as Google and Bing. Ideally, the title will be short and descriptive, letting visitors know at first glance what your page is about. Having a good title with descriptive keywords will make your page more popular, thus allowing you to build a strong fan base.

Choose a custom URL

Having a custom URL is important for achieving high rankings in the search engines for any web page. Facebook automatically generates a web address (URL) for your fan page, but you can edit it to include specific keywords. Using our previous example, it can be something like http://www.facebook.com/SpainWineTours. Notice that the URL is brief but descriptive and memorable at the same time. It includes a few of your top keywords that are very specific to the topic you are trying to rank for.

‘About You’ box and ‘Info’ tab

Filling out the ‘About You’ box and the ‘Info’ tab will not only tell visitors what you are about, but will also help you rank better in search engines.

The ‘About You’ box is on the left side of the screen – it appears below your profile picture. It only allows a few short sentences so be sure to add a solid description with a few keywords. Along with that, Facebook also allows you to include a link back to your main website or blog. Your ‘Info’ tab is where you can give out as much information about your company as you would like. Good things to cover here are your areas of expertise, any awards that you may have won, achievements, and any qualifications that may impress the visitor. Here, again, you can add a link back to your website or blog. Fill out the ‘Basic Info’ area as much as you can, and use the ‘Detailed Info’ section to add your web address and a keyword-rich description.

Link-Building for your Facebook Page

Be sure to add a Facebook icon to your company’s website or blog with a link going back to your Facebook Page. You can also link back to your Facebook Page on other social media sites, discussion forums, blogs and online directories, which ultimately builds up your page’s reputation in the eyes of the search engines.

Link-building is very important for SEO, and the more links you can acquire from high-quality websites, the better. This link-generation process should be included in your search engine optimization campaign, as it will play a major role in bringing more fans back to your page.

4 Ways to Master Social Media Marketing

Monday, August 9th, 2010

In the August issue of Inc. Magazine there is a terrific article on social media marketing called “4 Ways to Master Social Media Marketing.” The basic theme of the article is that social media is no longer an option; rather, it is a necessity.

According to Nielsen, 79% of large businesses are using social media “to engage their audience…build buzz, establish relationships, foster communication…and cultivate long-term brand awareness and consumer trust.”

The article claims that it doesn’t matter what type of company you are or how much experience you have. All you need is to learn a few simple rules. “Social media is not so much a new idea as it is a way to communicate ideas, and the nature of a good idea hasn’t changed. The same marketing principles from 50 years ago apply today; they are simply communicated in a different way.”

This is a very good article that offers concrete suggestions on how to use social media. There are four “take aways” that you can immediately utilize in your own business.

  • Raise Brand Awareness
  • Drive Valuable Traffic
  • Grow Consumer Loyalty
  • Build Brand Equity

In addition, the article gives a handful of very valuable examples of successful social media campaigns from which we can all learn.

Quality Content and Link Popularity: Keys to SEO

Monday, August 2nd, 2010

Although poorly written, this is a very good article about the relationship between quality content and link popularity in achieving high ranking in the search engines. Most of us know that quality content – defined as valuable, unique and keyword rich content – is one of the most important criteria search engines use for ranking. Even more important, though, is link popularity. And how are they connected?

That’s the gist of the article, and rather than put my spin on it, I’ll let you read the article and see for yourself how the author cleverly explains the relationship between the two, how good content, in fact, leads to improved link popularity.

How do you measure ROI for your social media marketing efforts?

Tuesday, July 27th, 2010

So how do you measure ROI for your social media marketing efforts? This is a question all business owners who experiment with social media sites such as LinkedIn, Twitter, and Facebook must ask themselves. Or if you have someone managing your social media marketing campaigns – what criteria do you use to measure results?

In a blog post entitled Looking for clear-cut social media ROI? There’s an SEO for that!, the author, Hugo Guzman, claims that you can calculate the ROI of your social media efforts by correlating the relationship of these efforts with the improvement in search engine rankings. Simply stated, social media marketing improves SEO, which increases website or blog visitors, which increases leads, which increases conversions (or sales).

Truly, it’s a lot more complex than this, and Guzman lays out a very convincing case for the importance of social media marketing. You be the judge, though, and determine for yourself if your business can benefit from marketing on the various social media sites.

What is Cloud Computing?

Friday, July 2nd, 2010

There is so much talk nowadays about Cloud computing I thought it might be helpful to discuss the topic in a way that I think everyone can understand. So here is a three-part article on Cloud computing broken up in three topics: (1) What is Cloud computing, (2) What are the benefits of Cloud computing and (3) What is the future of Cloud computing?

According to Wikipedia, cloud computing is internet computing whereby shared resources, software, and information are provided to computers and other devices on demand similar to an electricity grid.

Cloud computing is a paradigm shift following the shift from mainframe to client-server in the early 1980s. Details are abstracted from the users, who no longer have need for expertise in, or control over, the technology infrastructure “in the cloud” that supports them. Cloud computing describes a new supplement, consumption, and delivery model for IT services based on the Internet, and it typically involves over-the-Internet-provision of dynamically scalable and often virtualized resources. It is a byproduct and consequence of the ease-of-access to remote computing sites provided by the Internet.

The term “cloud” is used as a metaphor for the internet, based on the cloud drawing used in the past to represent the telephone network, and later to depict the Internet in computer network diagram as an abstraction of the underlying infrastructure it represents. Typical cloud computing providers deliver common business applications online that are accessed from another Web service or software such as a Web browser, while the software and data are stored on servers.

Most cloud computing infrastructure consists of services delivered through common centers and built on servers. Clouds often appear as single points of access for all consumers’ computing needs. Commercial offerings are generally expected to meet quality of service (QoS) requirements of customers and typically include SLAs. The major cloud-only service providers include Salesforce.com, Amazon and Google.

According to wikiinvest.com, a simple example of cloud computing is Yahoo email or Gmail. You don’t need software or a server to use them. All a consumer needs is an internet connection and you can start sending emails. The server and email management software is all on the cloud (internet) and is totally managed by the cloud service provider Yahoo, Google, etc. The consumer uses the software alone and enjoys the benefits.