In this final part of our discussion on ‘What Makes a Good Website’ we will concentrate on getting more traffic to your website by making it more social. Our previous two topics discussed website design and the technical aspects of website development that help in providing a favorable user experience to your website visitors. However, the surest sign that your website design and development efforts are successful is when your website starts getting plenty of traffic (and subsequently more conversions from visitors to customers). You might have done an excellent job on your website design, but if you don’t see an increase in conversion rates then there might still be something more you have to do to achieve this.
One technique that can help you get more traffic to your website is by making it more visible online. And this can be done by integrating it with social media. You must already be aware (and even using) most of the social media networks available today like Facebook, Twitter, LinkedIn, Pinterest, etc. In addition, you might even know the immense power of networking and connecting with people using social media channels. So why not apply the same principals for your website?
First start by researching which social media channels your target audience may be using. The next step is simple – open an official page for your business on those networks and actively promote it using Social Media Optimization (SMO) posts and hashtags. However, always make sure the content you market on these social pages is interesting and relevant to your audience. Also, remember to integrate social media logos on your website and social share buttons so that your audience can easily share your website’s articles or information with their contacts whenever they want to.
How can 3wC help you?
3wCommunications will not only design a good website for your business, but also help you get more traffic and conversions through superior SEO, SMO, and Internet marketing techniques. If you need the help of experts in Web Design in New Jersey or the Philadelphia area, then contact the website developers at 3wCommunications today. You can send us an email at email@example.com or call us at 856-482-2424.