Three (BIG) Reasons Why Small Businesses Should Invest in Professional Web Design

Professional web designers do more than just improve the look of your website, they provide a balance of media, interaction, navigation, presentation, and marketing strategies that help your business compete in an over-crowded digital marketplace.

So why hire a professional to create your website? For three (big) reasons:  Appearance, Competition, and Loyalty.  Web designers specialize in building and establishing online storefronts that uphold the high quality standards that consumers expect.  In addition to designing creative backgrounds, logos and navigation tools, web design teams also create content and marketing strategies that help your company’s website maintain search engine rankings.  Using a variety of tools and techniques, web designers are able to build websites that appeal to consumers as well as search engines and promote the future growth of your business.

Appearance

  • Online Branding/Face
  • First Impression
  • Presentation – represents a level of pride and commitment to your customers

Most people spend less than five seconds on a website before determining if it fits their needs.  That’s five seconds to glance at your logo, look at a picture or two, and skim the home page.  That means that your business has five seconds to make a glowing first impression.

Your website is the online face of your business and establishes the “feel” for your company.  Much like books, businesses are judged based on their website, and you only have a few seconds to grab the viewer’s attention and deliver the information they are looking for.  This is exactly what professional web designers do.  They not only understand how to design a brand for your business, but they can also build a website that will appeal to your audience and maintain their attention beyond the first page.

Competition

  • Marketing
  • SEO
  • Content Management

In order for potential customers to fall in love with your business, they need to find it. The hurdle? Competition. The solution? Marketing, SEO and Content Management.

Without an online marketing strategy, even the most well designed websites can get lost in the infinite sea of the Internet.  In order to compete with similar companies, your website needs specifically designed content that appeals to organic searches.  Professional web designers can help with Search Engine Optimization (SEO) to appeal to major search engines by creating targeted content.

This is more than just keywords and bullets.  Proper SEO attracts both search engines and consumers.  Remember those five seconds?  Regardless of how highly your website ranks in major searches, your customers still expect a certain level of professionalism.  Professional web designers such as 3wC incorporate a variety of interactive tools and media to appeal to both search engines and consumers, giving you every opportunity to share relevant information while simultaneously competing in the vast Internet marketplace.

And by appealing to a variety of senses, you give your customers even more reasons to stay on your site and consider giving you their business.

Loyalty

  • Ease of Navigation
  • Balance of Marketing and Customer Service
  • Email Marketing Campaigns

Every consumer wants a company that understands his or her needs.  By building a website with multi-media tools that promote information exchange, you present yourself as a business that not only understands the marketplace, but also one that appeals to the individual.

Your site needs to attract new customers as much as maintain the customer base you’ve worked hard to build.  Professional web designers make it easy for visitors to find information about you and your services and assist returning customers with updates and contact information for your company.  Your small business website needs to balance creative appearance and marketing with outstanding customer service in order to build loyalty. This of course can be augmented with email marketing campaigns – another strategy web designers use to combine customer satisfaction with viral marketing.

Your website should represent your standards of professionalism and pride and your commitment to customer satisfaction.  By hiring professionals to build and maintain your site, your customers will receive the quality they expect from your business.

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