for Customer Service

Imagine a successful company for a second – what are some of its characteristics? Innovation, organization, and automation are definitely at the top of the list. These are some of the things that make a company sustainable in the long run.

Another important aspect of a successful enterprise is the quality of their customer service, both offline and online. In today’s digital age, there are many tools that help companies stay in touch with their customers via the Internet. And the best part is that it increases their sales. Customer relations can really be broken down into three areas:

-        New client acquisitions: sales process

-        Improving current clients’ experience: building a strong base of loyal customers

-        Repeat-business: long-term retention strategies

Before we had the Internet, there were tons of books written on each of these three categories. The tactics improved with time, and new ideas were discovered, but the whole “customer service” process has not undergone a massive change until the era of the Internet.

With that, many companies are still clinging to the old ways of doing business and are simply “testing out the waters” with their online marketing. Others, on the other hand, are jumping in with both feet – and reaping the wonderful benefits of modern-day technology.

A very useful piece of software that has become an integral part of many company’s successful customer service process is called Salesforce Customer Relationship Management (CRM) Software. It’s a web-based program that is integrated into your company’s website and eventually automates many of your operational tasks, which saves you a lot of time and money.

Here is a quick list of some of its most essential components:

  • Sales process: this phase includes contact management, tracking of the sales process for new clients, and automatic price generation
  • Marketing: automatically qualifying and generating leads and measuring your success with various marketing campaigns (on and off-line)
  • Job scheduling: tracking of pertinent documents, scheduling and email correspondence between various departments; very useful for smooth collaboration between workers in remote locations
  • Social Media integration: brings companies into their clients’ social world by carefully reaching out through various social media campaigns

Salesforce CRM works not only within the framework of a web browser, but also on various smart phone devices. Instead of trying to come up with different software applications and trying to figure out how to make them work together (and they usually don’t), Salesforce CRM takes care of all your sales, customer service and marketing needs in one program. Wouldn’t it be great to have these processes automated? Learn more about it HERE.  

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