The Importance of a Professional Website

Your website is your business card. It’s your resume. It’s your company’s reputation.

Yes, you can use a free Blogger or WordPress template or worse yet – not have a website at all! But consider the fact that every person who sees you online will judge you and your business by what your website looks like.

Would you rather do business with a professional-looking person in a nice, clean suit, with combed hair and neatly organized paperwork; or would you care if the person looked like he or she just rolled out of bed and “the dog ate their homework?” The point is that your website should be your online sales representative and serve as the face of your company just as much as a live salesperson would be in the real world.

If you are ready to take the plunge and build a new website or re-design your old website, here are a few things to keep in mind:

  • Your customer will form an opinion about your company within the first 10 seconds of coming to your website.
  • Well thought-out web design gives an impression of business stability, which means your new clients will be comfortable with making the purchase or calling you.
  • An interesting-looking site will be intriguing enough to make people want to explore it.
  • If you are selling products online, a professional web designer will run you through all the options of making your website secure; the safer people feel with giving you their credit card info, the more likely they are to buy.
  • A good website will make you stand out above your competition.

There are so many things you can do with a website that without the help of a professional web design service you can easily get bogged down in all the minutia.  A web designer will not only make your website good-looking and functional, but he or she will also help you define your online goals and achieve them by using proper applications within your new site.

Some optional website features might include: use of social media icons on your site; email capture; live chat; “Search Engine Optimization” (SEO) and targeted keyword insertion; addition of a blog; a video presentation for your visitors to see; and many other similar options, all geared toward converting visitors into leads primed for conversion into customers.

In addition, professional web design companies have lots of tricks up their sleeve as the Internet is constantly evolving and changing. Web development companies that have been in business for many years know the skills of the trade and can help businesses have a powerful web presence so that they can excel online.

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