Social Media: Hype or moneymaker for your small business?

In this article, Rhonda Abrams, a writer for USA Today, asks the question that many of us involved in social media are asking:  Is social media money-making machine or is it just a bunch of hype?

Abrams cites the example of small company in California, which has built a thriving business as a result of the owner spending “about five around hours a month” working social media sites.

According to Abrams, “The truth is that social media marketing for small businesses can work. Or, it can be a colossal waste of time. Like every other part of your business, it doesn’t just happen, it takes work and strategy.”

How can you make social media work for your small business? To summarize:

• Get beyond Facebook and Twitter

• Develop a niche

• Keep LinkedIn up-to-date

• Make a commitment

• Understand your goals

• Watch review sites

If you’re trying to figure out a social media strategy for your business this is a “must” read.

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