Archive for July, 2010

How do you measure ROI for your social media marketing efforts?

Tuesday, July 27th, 2010

So how do you measure ROI for your social media marketing efforts? This is a question all business owners who experiment with social media sites such as LinkedIn, Twitter, and Facebook must ask themselves. Or if you have someone managing your social media marketing campaigns – what criteria do you use to measure results?

In a blog post entitled Looking for clear-cut social media ROI? There’s an SEO for that!, the author, Hugo Guzman, claims that you can calculate the ROI of your social media efforts by correlating the relationship of these efforts with the improvement in search engine rankings. Simply stated, social media marketing improves SEO, which increases website or blog visitors, which increases leads, which increases conversions (or sales).

Truly, it’s a lot more complex than this, and Guzman lays out a very convincing case for the importance of social media marketing. You be the judge, though, and determine for yourself if your business can benefit from marketing on the various social media sites.

Social Media: Hype or moneymaker for your small business?

Wednesday, July 21st, 2010

In this article, Rhonda Abrams, a writer for USA Today, asks the question that many of us involved in social media are asking:  Is social media money-making machine or is it just a bunch of hype?

Abrams cites the example of small company in California, which has built a thriving business as a result of the owner spending “about five around hours a month” working social media sites.

According to Abrams, “The truth is that social media marketing for small businesses can work. Or, it can be a colossal waste of time. Like every other part of your business, it doesn’t just happen, it takes work and strategy.”

How can you make social media work for your small business? To summarize:

• Get beyond Facebook and Twitter

• Develop a niche

• Keep LinkedIn up-to-date

• Make a commitment

• Understand your goals

• Watch review sites

If you’re trying to figure out a social media strategy for your business this is a “must” read.

Social Media Networking – How it can Benefit your Business

Wednesday, July 14th, 2010

With all the buzz about social media marketing, we’re all asking ourselves: How can my business benefit from Social Media Networking? This article briefly touches on three social media platforms – Twitter, LinkedIn, and Blog – and explains how important it is to create the right social media personality for your business. This is not by any means a complete tutorial for using these platforms, but for the novice (or as a refresher) it is has some good information.

What is the Future of Cloud Computing?

Monday, July 12th, 2010

In an article entitled “Cloud Computing will Cause a Radical Shift in IT,” the company Appistry claims that analysts including Gartner and Forrester were early proponents of Cloud computing and its potential. Several trends are emerging that will enable enterprises to make good use of Cloud computing, such as shared, virtualized and automated IT architectures. However, the introduction of cloud-enabled application platforms will certainly accelerate cloud adoption among businesses of all sizes.

Google Apps and Docs as well as Microsoft Office are in the clouds (so to speak). Salesforce.com, a CRM platform that we at WWWC have a great deal of experience with (see case studies at http://www.wwwcomm.com/projects/case/advancedsnow/,) is also an example of Cloud computing. I was reminded by our CTO, Kevin Gilper, that we’ve been hosting applications “in the cloud” for nearly ten years now.  Cloud computing, once a mystery, is actually very common and will continue to grow as a result of the time and cost savings of implementation and adoption.

Six Benefits of Cloud Computing

Wednesday, July 7th, 2010

Here are six benefits of Cloud computing (taken from an article called “Six Benefits of Cloud Computing” on the Web 2.0 Journal website):

  • Reduced Cost
    Cloud technology is paid incrementally, saving organizations money.
  • Increased Storage
    Organizations can store more data than on private computer systems.
  • Highly Automated
    No longer do IT personnel need to worry about keeping software up-to-date.
  • Flexibility
    Cloud computing offers much more flexibility than past computing methods.
  • More Mobility
    Employees can access information wherever they are, rather than having to remain at their desks.
  • Allows IT to Shift Focus
    No longer having to worry about constant server updates and other computing issues, government organizations will be free to concentrate on innovation.