Archive for May, 2010

Top 10 Steps to Starting a Business Blog

Tuesday, May 11th, 2010

The cornerstone of the social media marketing program that we offer our clients is built on a stable 3-legged stool: blog, facebook and Twitter.

The program we offer will not only boost your search engine rankings but also increase the number of times you show up on Google search results pages. The approach we use takes advantage of numerous “Google-acceptable” techniques for search engine optimization including link building, the most important criteria Google uses to rank websites. Also, there is no better way to put all your wonderful keyword-rich content onto multiple pages than posting to social media sites; plus the frequent updating of these pages tells Google you’re serious about providing meaningful content for your readers, which Google loves and tends to reward with high rankings.

Just as important, posting to social media sites and inviting your clients and associates to join you online is a terrific way to augment your customer retention efforts. And if it helps convert prospects to leads or clients, well, that’s not a bad thing.

Here is an article, which will help you build the first leg, the blog. Top 10 Easy Steps to Starting a Business Blog, written by Denise Wakeman, has terrific suggestions for getting your blog started – or if you already have a blog that has not been effective, you will want to read this article for help.

4 Keys to Social Media Success

Monday, May 10th, 2010

“There is no denying social media’s direct influence on business. Nearly 50 percent of people who saw a brand’s name on Twitter went to a search engine to look for the product, according to a recent Performics report. An impressive 34 percent reported first hearing about or learning more about a product via a social network. When you combine this impressive visibility with the limited investment involved, participation in social media offers a tremendous value – but is it right for your business?” So before you jump into social media marketing be sure you have a plan…and read this article.

How to Use Facebook for Business and Marketing

Monday, May 10th, 2010

How to Use Facebook for Business and Marketing is the title of a very long but very important article written by Tamar Weinberg, a social media consultant. Weinberg takes a thorough look at the potential of Facebook for business and reviews the various options business owners have in order to be effective with Facebook business marketing.

SEO or PPC – What is Best for your Business?

Friday, May 7th, 2010

Over the years many of our clients have asked us to compare the benefits of organic, natural SEO to paid search. In this detailed article, the author, Kabir Bedi, takes us through a thorough analysis of both forms of SEO right down to ROI. It’s a terrific article that anyone who is considering paid search should read.

Social Media on Steroids

Thursday, May 6th, 2010

“When you combine the power of your B2B blog with Twitter, Facebook, LinkedIn, YouTube, etc. you’ve got Social Media on steroids! It’s literally like throwing a boomerang that comes full circle.” Wow! This is the punch line in an article by Barry Bowman titled B2B Blogging: Let’s Call It Something Else! This is a must read. If it doesn’t convince you to either start a blog or reinvigorate an existing one, well, I don’t know what will.