The cornerstone of the social media marketing program that we offer our clients is built on a stable 3-legged stool: blog, facebook and Twitter.
The program we offer will not only boost your search engine rankings but also increase the number of times you show up on Google search results pages. The approach we use takes advantage of numerous “Google-acceptable” techniques for search engine optimization including link building, the most important criteria Google uses to rank websites. Also, there is no better way to put all your wonderful keyword-rich content onto multiple pages than posting to social media sites; plus the frequent updating of these pages tells Google you’re serious about providing meaningful content for your readers, which Google loves and tends to reward with high rankings.
Just as important, posting to social media sites and inviting your clients and associates to join you online is a terrific way to augment your customer retention efforts. And if it helps convert prospects to leads or clients, well, that’s not a bad thing.
Here is an article, which will help you build the first leg, the blog. Top 10 Easy Steps to Starting a Business Blog, written by Denise Wakeman, has terrific suggestions for getting your blog started – or if you already have a blog that has not been effective, you will want to read this article for help.