Archive for April, 2010

Uncomfortable Facts about SEO for Small Businesses

Thursday, April 29th, 2010

Optimum7.com recently published an article entitled “Small Business SEO,” in which it reveals some disconcerting truths about SEO for small businesses.  Although the author proclaims that SEO offers small businesses an opportunity to compete online with businesses of all sizes, in fact, if you don’t have deep pockets it is actually nearly impossible to compete with larger competitors who can outspend you over time.

Here are the facts:

  • It’s expensive.
  • It takes significant time.
  • 68% of all searchers don’t go past the first page; 98% don’t go past the third page.
  • SEO never ends.
  • SEO depends on the consistent generation of new content.
  • There are no guarantees.

So what is a small business supposed to do? Hire us! Just kidding.

Why Blogging Works

Thursday, April 29th, 2010

Did you know that companies that blog receive 97% more inbound links than those who don’t? In fact, you can almost double your inbound link profile over time by adding a Blog to your website.

Because Search Engines use back links as a primary measure to determine the popularity of a website, Blogs provide remarkable benefits. (Backlinks are links to your site from other websites.) So if you’re not blogging now be sure to get started as soon as you can.

Hubspot Study Shows that Having a Blog Leads to More Website Visitors

Wednesday, April 28th, 2010

Don’t get caught standing on the sidelines as Online Marketing passes you by because your competition is probably already doing it. Vertical Leap, a search engine marketing company, suggests that Blogging regularly is a valuable aid for client marketing campaigns.  The attached article offers excellent insights into the importance of using your Blog for uploading search engine friendly content. So if you have a Blog make sure you’re posting at least 3-4 times per week with relevant keyword-rich content.

Facebook Twice as Popular as Google in the Workplace

Tuesday, April 27th, 2010

Business employees are visiting Facebook from the workplace more than any other internet site, including Google, Network Box discovered in a recent study.

The company looked at 13 billion URLs used by businesses in the first quarter of 2010 and found that 6.8% of all business Internet traffic goes to Facebook, which is double the amount of business traffic that goes to Google and nearly triple the amount that Yahoo gets.