Web e-Commerce Surpasses Brick and Mortar For Holiday Gift Shopping

Internet e-Commerce is becoming increasingly important, and if you are not online with a great store that’s optimized to be found, you are missing sales!   Web Stores are a great way to reach a broad audience and they are gaining greater acceptance among shoppers.  A well-thought-out Storefront on the Internet that is optimized to be found in search engines, and which features your merchandise in a professional, user friendly format is incredibly valuable to reach a greater geographic area, and improve market share.

If you’ve considered e-Commerce,  this recently published statistic will open your eyes to the opportunity: more than half of US Consumers plan to to their holiday shopping ONLINE in 2009.  Over one fourth say they will purchase more gifts over the Internet than they did last year.

The results of the “2009 Mindset of a Multi-Channel Shopper” survey show an increasing trend as consumers elect to do more shopping on-line than ever before.  Last year was the first year that the web surpassed “Brick and Mortar” stores as the preferred way for multi-channel shoppers to purchase holiday gifts, the e-tailing group reported.

Social Media gains in importance as a tool to drive traffic to your eCom site; it was cited as influencing the purchase for 37% of the audience, compared to 24 % last year.

Concerned that creating an e-Commerce site is expensive? Almost 90% of online shoppers are willing to pay full price for hard-to-find items

85% cite convenience as their primary reason for turning to Internet e-Commerce

Wish lists are becoming increasingly important

Top product categories purchased online are books, clothing, music, toys, consumer electronics and gift certificates

Free shipping is highlighted as a compelling offer – the number one reason consumers elected not to make an online purchase was cited as high shipping charges, by 62% of the respondents.

Out of stock?   Seven out of ten loyal shoppers will go to your competition if you don’t have the item.

Offering pick up at the store location is important with 60% of the shoppers.

Mobile phones for price checks, stock checks and promotion redemptions is important to 33% of your shopping audience.

About the survey:  The research included a poll of more than 1,000 consumers about their shopping habits and plans for the upcoming holiday season.

To visit two of our most recently launched e-Commerce stores, visit:

www.pubshops.org

www.aftercareplanning.com

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8 Responses to “Web e-Commerce Surpasses Brick and Mortar For Holiday Gift Shopping”

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