Archive for June, 2009

What’s All This Fuss About Twitter?

Saturday, June 27th, 2009

Several of my friends have asked me, what’s this Twitter thing all about?  I have to admit, when I first heard of a 140 character “micro blog”, the idea seemed silly. Who has time for something like that?   I dutifully watched the video on the Twitter site that sort of explains what Twitter is, but by no means was I prepared for the realization of how powerful a tool Twitter is.

Last week, I tweeted  the following: that for the first time ever, a “social media” is changing the course of history.  I understand this sounds melodramatic, but the reality of what is transpiring in Iran is an amazing example of the power of the micro blog.  While the Iranian government was scrambling to shut down all communication from inside, the Twitterverse responded by requesting that Twitterers all over the world identify their account as being in Tehran, Iran.  The reason this made sense was to disguise who was Tweeting from inside Iran.  By cluttering the ability to identify who was sharing info from outside, Twitter was able to help the information that was able to be shared outside of the country from those within.

Apparently this worked well enough that the Department of Defense requested that Twitter postpone maintenance from the middle of the night our time (middle of the day in Tehran) to the middle of the day our time (the middle of the night in Tehran).  The ability to gather intelligence from the Tweets coming out was that important.

But what does that mean to you?  You may not want to read about Harry blowing his nose, or George having tuna for lunch.  I agree with you.  However, with the way media is changing due to the rapidity of information gathering, it’s impossible to ignore the power of this tool.

Recently I had the pleasure of moderating a panel for eWomen Network on Social Media and how Traditional Media is reacting to the changing environment.  It’s no secret that newspaper circulation is down, radio listenership is down, and television news audiences are down.  Many people are turning to the Internet for their news.  All three of the panelists, representing TV, Radio and Newspaper were consistent in their recognition of the need to incorporate social media as a way to reach their audience and to gather information.

As a business person, how would you use social media to effectively supplement your marketing programs and reach the audience?  I’ll address this question in the next post.  Stay tuned!

Salesforce and Google Applications

Friday, June 19th, 2009

Google has developed some of the most widely-used internet applications in the business world, and Salesforce has created a system to integrate these programs into its versatile software package. Gmail, Google Docs, Google Calendar, Google Talk and Google Start Page are all part of the Salesforce system.

Gmail is one of the most trusted email programs available today. In order to maximize consumer and associate communication, Salesforce combines Google’s user-friendly system into the Salesforce business model. With this combination, you can automatically copy emails to your Salesforce sources to help you keep better track of important correspondence. Furthermore, integrated Gmail buttons make it easy to send emails from your business Gmail account from selected customer pages on Salesforce. These same buttons also appear next to any email address in the Salesforce system, making it even easier to keep in touch with important clients and associates.

Google Talk is just as easy to use as Gmail, and Salesforce has integrated this instant messaging system right into the Salesforce programs. You can assist clients, collaborate on sales calls, and coordinate with partners without leaving the Salesforce system. The Talk button appears right on the Salesforce page, making it easy to find your partners without leaving Salesforce.

Next article will discuss Google Docs and Google Calendar.