Saving Money with Link Building (Part 1)

In light of the current economy, most businesses are finding ways to cut back on everything from advertising to employment. Although tighter spending certainly helps save money, most budget cuts also cause businesses to lose exposure, potential customers, and even some existing clients. In order to maximize your limited finances, it’s important to find new ways of minimizing costs while still exposing your company to potential consumers. Link building is one of the easiest and most effective ways to expose your business to new customers and reinforce the importance of your services to existing clients.

Link building refers to the ability to post links on websites that direct traffic to other websites. These links can be basic links on websites that refer directly to your business or they can be hyperlinked words in articles, discussions or blogs. In general, the more sites that link to your company, the better. Keep in mind that in order to create the most effective free advertising campaign with links, you’ll need to carefully consider where and how you post your links.

Places to Post Links

l Articles in directories like ezinearticles.com

l Blogs about your company and services

l Informational blogs that educate but don’t advertise your website

l Affiliate businesses

l Online networking sites such as Facebook and MySpace

l Comment sections of blogs that target your market

l Forums, Comments, and Discussion Boards on consumer sites

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3 Responses to “Saving Money with Link Building (Part 1)”

  1. Web directory submission Says:

    Submitting to web directories is a vital part of every successful link building strategy. Apart from driving traffic to your website through direct referrals, web directories provide static, one-way links to your site, boosting your link popularity and improving your rankings on the major search engines like Google and Yahoo.

  2. Squidoo Lens Says:

    Good post, thanks

  3. link building Says:

    Terrific post. Thanks.