Blogs are not the only way to inform and capture new audiences. Ezine articles also give you an opportunity to educate potential consumers while driving traffic to your site. While article directories like ezines have an established reader base, they also give other businesses the opportunity to take the article and post it on other sites on the web. Thankfully, these directories require that all the content, including the links, stay intact if published on separate sites. This means that if your article is picked off of an ezine and published on five other sites, any links you’ve imbedded in your text also appear on those sites. Just make sure you follow the rules of each article directory and write an article that’s informative and relevant to your company’s services.