Archive for March, 2009

Article Directories: Places to Post Links (Part 3)

Monday, March 30th, 2009

Blogs are not the only way to inform and capture new audiences. Ezine articles also give you an opportunity to educate potential consumers while driving traffic to your site. While article directories like ezines have an established reader base, they also give other businesses the opportunity to take the article and post it on other sites on the web. Thankfully, these directories require that all the content, including the links, stay intact if published on separate sites. This means that if your article is picked off of an ezine and published on five other sites, any links you’ve imbedded in your text also appear on those sites. Just make sure you follow the rules of each article directory and write an article that’s informative and relevant to your company’s services.

Blogs: Places to Post Links (Part 2)

Sunday, March 8th, 2009

Blogs are one of the most popular ways to build ongoing links to your website. While many companies host their own blogs, consider building multiple blogs through different sources on the internet. A blog on your business website will certainly keep your content fresh and your consumers informed, but if you’re looking to attract new clients you’ll need to post information outside of your company website. Blogger is the most popular free blogging site where you can host multiple blogs under the same username. You can use one of these blogs to talk about your business, services, or products, but you might want to build additional blogs that help educate consumers and guide them to your business.

For example, if you have a company that sells wine glasses, you may have one blog that talks about your business and what you do, another blog that specializes in educating consumers about how to choose a wine glass, and a third blog that focuses more on wine. While each targets a slightly different market, all of them would have links leading back to pages on your site. While some links might direct traffic to your home page, others could link to specific pages within your site to give the consumer even more information. In this case, consider building pages in your site that educate not only existing consumers but new ones as well.

Saving Money with Link Building (Part 1)

Sunday, March 1st, 2009

In light of the current economy, most businesses are finding ways to cut back on everything from advertising to employment. Although tighter spending certainly helps save money, most budget cuts also cause businesses to lose exposure, potential customers, and even some existing clients. In order to maximize your limited finances, it’s important to find new ways of minimizing costs while still exposing your company to potential consumers. Link building is one of the easiest and most effective ways to expose your business to new customers and reinforce the importance of your services to existing clients.

Link building refers to the ability to post links on websites that direct traffic to other websites. These links can be basic links on websites that refer directly to your business or they can be hyperlinked words in articles, discussions or blogs. In general, the more sites that link to your company, the better. Keep in mind that in order to create the most effective free advertising campaign with links, you’ll need to carefully consider where and how you post your links.

Places to Post Links

l Articles in directories like ezinearticles.com

l Blogs about your company and services

l Informational blogs that educate but don’t advertise your website

l Affiliate businesses

l Online networking sites such as Facebook and MySpace

l Comment sections of blogs that target your market

l Forums, Comments, and Discussion Boards on consumer sites