Archive for January, 2009

CRM – Customer Relationship Management: What it is and how it works (Part 3)

Sunday, January 25th, 2009

With online CRM your business won’t have to sacrifice valuable digital storage space either. Web-based CRM tools like Salesforce allow each business to save and interact with large quantities of information without installing on-site hardware. This also means that you can quickly and easily access your CRM tools without expensive hardware upgrades or specialized IT installations. Installed CRM software is available for businesses that want to keep their CRM tools in-house, but, for most businesses, it can be less expensive and easier to access specialized CRM tools online. These tools also give you access to contact management via automated emails and reminders and give you immediate access to available system upgrades.

The online format also gives you greater control over your Internet marketing and advertising plans. Salesforce CRM, for example, incorporates tools that allow you to manage Google Adwords, email marketing, organic web searches, and affiliates on a real-time platform, giving you easy and immediate access to ad management programs. These programs can also help you determine which ad campaigns were beneficial and which were not. You can also use these same tools to forecast campaigns and profits for future weeks or months.

All of the CRM tools can be used in small or large businesses since their applications can be tailored to fit the individual needs of your company. The interactions between all of the software tools make it easy to manage both clients and employees and provide any business owner with a user-friendly program designed to maximize efficiency and minimize costs. With an online versatile CRM tool like Salesforce, you can upgrade and add software tools from the same system as your company grows and evolves for years to come.

This is the third in a series of articles about CRM.  Stay tuned.

CRM – Customer Relationship Management: What it is and how it works (Part 2)

Monday, January 12th, 2009

CRM helps you manage detailed information in customer accounts through its Service and Support systems. Every business knows that account management is key to maintaining not only customer relations but also creating and maintaining successful marketing campaigns. CRM lets you detail each account with all kinds of information from geography and company size to products sold. With each interaction, new information is recorded and accounts are constantly updated. Each transaction with the customer is then detailed and cataloged so you can reference it at any time. When and where you obtained each customer/lead can also be recorded so you can analyze past marketing strategies and develop future advertising campaigns to a more motivated audience.

As you can see, the Service and Support areas of CRM are directly related to the Sales and Marketing and Activity Management tools as well. While each CRM tool can be used for specified tasks, you can easily search, connect, and analyze data from all three at once.

These same Service and Support tools give you access to your employees’ interactions with customers. CRM keeps track of all customer-business transactions and gives you tools to analyze quantitative data based on number and duration of calls, total sales per employee, and more depending on your needs. CRM allows you to interpret this data through charts and graphs tailored to each individual search, giving you concise analysis at a glance. The user-friendly interface also makes it easy for your employees to manage their own customer connections and progress. This interface also provides immediate access to client information, which allows your employees to quickly gather pertinent information about accounts related to any sales calls. This provides both your employees and your customers with shorter call times and targeted, more efficient service.

This is the second in a series of articles about CRM.  Stay tuned.

CRM – Customer Relationship Management: What it is and how it works

Tuesday, January 6th, 2009

Many business software programs incorporate Customer Relationship Management (CRM) into their packages, making it easy for big and small businesses to access software that helps them manage sales and customer relationships. Integrated business software like Salesforce uses CRM tools (a) to help streamline business practices in order to promote long term customer satisfaction and (b) to help businesses work more efficiently. But what exactly is it and how does it work?

CRM is basically a bundle of software tools used to manage phone calls, orders, and accounts of each customer as well as each employee. CRM software breaks down customer actions and manages detailed accounts of interactions in order to give your business all the tools it needs to effectively communicate with each individual customer. Specific search tools, charts, and data analysis allow your business to determine the kind of customer data it needs in order to efficiently manage each account.

In the Salesforce model, CRM tools are broken down into three main areas of application:

· Service and Support

· Activity Management

· Sales and Marketing

While all three of these systems interact with one another, the software also makes it easy to target just one area of your business, analyze data specific to that area, and adjust your future business models based on charts, tables and projections.
This is the first in a series of articles on CRM.  Stay tuned.