Archive for November, 2008

Metatags

Monday, November 10th, 2008

Simply put, meta tags are invisible markers that give search engines information about the content on your web pages.  While Meta data refers to all kinds of html tagging, meta tags usually refer to specific words or phrases used to help search engines find your pages.

If you have written high quality content, you will not need to use keywords in these tags.  In fact, it is sometimes best if you let your article speak for itself.  Instead, use theses invisible words to tag your article with phrases or terms that may have been overlooked on your page.  Tagging your article with misspellings and abbreviations of your keywords and phrases can also help increase organic (or natural) traffic from a variety of sources.

Keep in mind that not everyone knows exactly what keywords to use to find the information they need.  While quality content will help target your audience with organic search engine ranking, you will also need to consider the other terms or phrases people will use to find your web site.  If these words are not included in your article, don’t try and stuff them in where they don’t belong.  Instead, include them in your meta tags so search engines still associate your article with these terms without disclosing them to the reader.

You do, however, want to put your keywords or phrases into your Meta description.  This is what search engines use to summarize your page on their search results list.  You will always want to keep these concise and targeted to your audience.  After all, with Meta descriptions you have less than five seconds to grab their attention and let them know your site is not only relevant to their search, but worthy of visiting.

Better Content = More Sales

Monday, November 3rd, 2008

We’ve already established that Google likes quality content and articles that combine keywords, synonyms and related phrases.  But what about your web site visitor?   If your pages rank higher on Google because of better content, how can you ensure that those who visit your site will like it too?

Generally speaking, Google and other major search engines redesigned their software to give higher ranking to pages with better content.  And, since consumers are usually searching for information, Google automatically made it easier for consumers to find exactly what they want.  If you supply your target audience with quality content (that just happens to be SEO compliant), they’re more likely to stay on your page and click through your site.

In the past, consumers found pages with high keyword density but not necessarily the information they needed.  Not only were these pages useless, they were also difficult to read because of keyword-stuffing.  With higher quality articles, you provide your customers with the information they need.  This, in turn, builds trust between you and your audience.  This trust then gives them a reason to stay on your site and potentially purchase your product or service.

The people who see your site and appreciate your content are more willing to share that content with others.  While they can just as easily email links to friends or colleagues, a lot of people find it easier to post links on blogs or forums.  Links to your site will not only appeal to search engines, but also improve and maintain site traffic.  An increase in traffic results in higher rankings with Google, making it easier for others to find your site.  As long as you continue to post quality content, your site’s popularity will grow with both search engines and your consumer base!