Archive for September, 2008

Steel Seal Launches New Web Site

Tuesday, September 30th, 2008

Steel Seal of Andalusia, PA launched a brand new e-commerce web site in August.  Steel Seal manufactures and sells a product called Steel Seal, which permanently seals blown head gaskets, warped heads and cracked engine blocks and heads.  It creates a permanent seal that can withstand high temperatures and high pressure.  Steel Steal can be used in both gas and diesel engines and is compatible with all kinds of antifreeze.

Steel Seal’s web site provides an easy, convenient secure shopping experience, where consumers can purchase all three of Steel Seal’s products – a specific blend for 4, 6 and 8 cylinder vehicles.  Besides offering a seamless, hassle-free shopping cart, the site contains a wealth of information, including testimonials, about the products so that the consumer can feel comfortable with his or her purchase.

Blogging for Business

Wednesday, September 24th, 2008

Online Forum Not Just for Expressing Opinions Anymore
As businesses scramble for an upper hand when it comes to marketing a company, blogs – short for “web logs” – have become a valuable asset in the online world. This virtual diary format was initially created to allow sharing of personal opinions and became especially popular among political pundits and journalists. Now blogging can be used to enhance a company’s website by drawing visitors interested in the content, who then browse the site to learn more about the company.

A company blog positions you as an expert in your discipline. “We can now prove to our Web visitors that we know a lot about staffing issues and solutions,” says Steve Emerson, President of Emerson Personnel Group in Cherry Hill. “Most marketing efforts tell customers about what you do; the blog allows us to show them how we approach personnel management. And we can receive feedback through the comment post. It is really becoming an interactive feature of our site.”

A blog’s effectiveness doesn’t stop with its ability to convey to visitors your company’s expertise. Because a blog is typically updated on a regular basis, it helps the website climb in search engine rankings (the order in which a site like Google™ displays the results of a search term). Search engines constantly revise their search results. Many times changes occur because a website has updated content. The engines look for new information first and rank search results according to the freshest content. Blogs are a perfect way to update the company website. And this means that prospects interested in your organization’s discipline are more likely to find your website because of higher rankings.

Connecting with visitors is another benefit to posting a company blog. “Many clients return to our website blog to view the pictures, personal messages and professional advice our employees share. We believe that a corporate blog allows us to express ourselves on a regular basis and listen to what clients have to say as well,” explains Alexander Hatala, President and CEO of Lourdes Health System in Camden.

Company blogs are not very difficult to set up; but experts suggest enlisting the help of a professional to implement the software into your site. Posting entries can be done according to your schedule, and entries do not have to be long to be effective. In fact, statistics show that the average attention span of a blog visitor is about 96 seconds, so be sure to keep your posts brief. If a subject requires more discussion, start another entry and continue your message.

Whether you’re appealing to southern New Jersey consumers or visitors across the globe, a blog can be a useful tool in your marketing arsenal.

Keys to your Domain

Friday, September 5th, 2008

Let’s say you just purchased a new house. What would you do with the keys? My guess is that you probably wouldn’t misplace or throw them away. Unfortunately, many people do exactly that with their domain name information.

Your domain is a crucial hub for all of your marketing and business operations: web, email, custom software applications, business cards, postcards, television ads and public relations. Everything in some form or another points to your web site address.

Since domain registration costs are anywhere from $10 – $35 per year, it isn’t worth the expense or hassle to let the domain expire.

Save your registration information

Yes, I understand that you probably have way too many usernames and passwords with bunches of different sites. And I’m not going into a lecture about password security here. That said, make sure to actually store your username, account number, password, related email address and registrar provider in a safe place.

What happens when your domain expires?

Some registrars will give you a grace period of a few days or weeks, but once your domain hits the expiration date, expect any services related to the domain (web site, email, etc.) to stop working. And to add insult to injury, many domain registrars will point your domain to a link page with paid advertisements (Google AdWords) based on the keywords for your domain – which means that your competitors might actually show up as links on your domain!

If you catch it quickly, most registrars will let you renew without a penalty, but if you dawdle too long, you may have to pay a reactivation fee which could be anywhere from $25 to hundreds of dollars.

What you should do right now:

  1. Determine who the domain registrar is (Network Solutions, Register.com, GoDaddy, etc.) using http://whois.domaintools.com/
  2. Locate and test your account information (username & password) with the registrar.
  3. Update your contact information. Don’t use an email address that is at the domain that you are registering. Use a domain that is very permanent or through a web-based service like Gmail, Hotmail or Yahoo.
  4. Set your technical contact on the domain to your web developer or hosting company. When the domain registrar sends an notice about the domain expiring, all of the contacts on the domain receive the email notices.
  5. Extend the life of your domain. If your domain is set to expire within the next year, add at least 1-2 more years. Some registrars offer deals for 10 years of registration for less than $100.
  6. Put a note on your calendar with the URL for your registrar 90 days in advance of the renewal.
  7. Print a copy of your domain registration information.

Free offer: If you email me [howard (at) wwwcomm (dot) com] with your domain name, I will send you a report that shows your current domain record and give you a quick suggestion as your best course of action with your domain name.