Making Your Website More Appealing: Navigation and Menus

Consumers will only stay on your web site if it is user-friendly and easy to navigate.  If your customers cannot find information with relative ease, they are bound to leave, possibly choosing to visit a competitor’s site instead. Not only do your navigation bar, tab browsing, and menus need to be easily visible and accessible, they need to provide thorough, relevant information. 

In general, basic tabs and navigation menus need to remain consistent throughout your site.  This means that all tabs, menus, and tools look the same from page to page and can be found in the same location on every page within your site.  Your audience needs to be able to navigate your site from any page with ease and consistency. 

Every tab and menu item needs to link to a page that has information relevant to the title of the link.  For example, if your site has an “About Us” page, the page should have company background, mission statement, location, contacts, etc.  Simplifying or eliminating some of this information can lead to customer frustration and disappointment with your company.  Always deliver what you promise. 

Minimize the number of clicks it takes for your customers to find the information they seek.  All general information about your company, including contact information, background, company goals, and goods and services, should be no more than one click away from the home page.  The fewer the clicks, the quicker customers can find what they are looking for, and the happier they will be. 

Individuals and businesses working in visual mediums generally have a large number of samples or examples of their work.  These artists, media companies, and graphic designers generally have a lot of information to share and need to group their work into a web site that is easy to navigate.  If you have lots of examples of your work, be sure to split your samples into categories that allow your potential clients to find relevant projects with ease.

Furthermore, your web site needs to have information about who you are and what you do somewhere on your home page.  A link to this page should be present on every other page on your site.  That way, if potential customers land on any page in your web site as a result of a general search, they can easily find more information about you and your company by visiting your home page.

A professional web design company should be able to help you organize and promote your information in the best way possible.

This is the third in a series of articles on “Making Your Web Site More Appealing.” The next article will focus on using or “misusing” music in a web site.





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