Archive for June, 2008

World Wide Web Launches e-Newsletter

Thursday, June 26th, 2008

World Wide Web Communications unveiled its latest e-Newsletter on June 18th, which it emailed to nearly 4,000 clients, vendors, partners and friends.  It’s online and can be viewed here.

Many of our clients engage in email marketing.  We know because we send out nearly 50,000 emails each month for them.  Many of our clients, of course, do it themselves.

One of the questions we hear quite often from those who send out email blasts is “how can we improve our response rates?”  Here are four “Best Practices” to maximize response rates.

Be repetitive – Give your readers multiple opportunities within your email to respond.  One link at the bottom of the email is insufficient because your readers might not scroll that far.  Be sure to place your links towards the top of your email.

Focus on what’s important – Focus your email on whatever it is that you think your readers will be interested in most.  I know this sounds obvious, but so often we start out our email newsletters with a lot of extraneous verbiage to lead up to the real message.  It is better to start right off with the offer or content that is most compelling to most of the people on your list.  Also, remember too many messages will confuse your readers.  Stay focused!

Include a call-to-action – Every email newsletter needs a call-to-action.  What do you want your reader to do?  Buy now?  Sign up for something?  Register for an event?  Make sure that your readers know exactly what you want them to do, and fashion the email so that they do it.

Leverage an expiration date – You can create a sense of urgency around whatever you are offering by including an expiration date.  If the offer is to attend an event, give a discount if they register by a certain date.  If you’re selling something, offer a discount for a certain period of time.  You can always improve the chances of people responding to your message by reducing the time they have to respond.

Email Marketing is an inexpensive, effective way to keep in touch with your existing clients and to generate new ones.

Presentation for Cherry Hill Chamber of Commerce – Blogging for Business

Friday, June 20th, 2008

On June 10, 2008, Howard Yermish spoke about blogging before a packed audience of 80+ business people at the Cherry Hill Regional Chamber of Commerce weekly networking lunch.

Upcoming Event: Using LinkedIn to Promote Your Business

Monday, June 16th, 2008

For those of you that happen to be female and live in the Greater Philadelphia Area, Howard will be speaking at the event for the Women of Wit and Wisdom on June 26th, 2008 at 5:30pm at the Pyramid Club in Philadelphia.

Using LinkedIn to Promote Your Business

Is it 12 or 73 invitations that you have received from LinkedIn so far? You have either ignored them or perhaps created an account. So now what do you and you 4 connections do next?

Learn to use LinkedIn to improve your reputation online:

  • Create powerful connections for business networking
  • Give and receive recommendations
  • Promote yourself by answering questions
  • Create opportunities for new business

What: Guest Speaker, Dinner & Networking
Date: Thursday, June 26, 2008
Time: 5:30-8pm
Location: Pyramid Club, 1735 Market Street, 52nd Floor, Philadelphia, PA 19103-2921
Cost: $35 advance registration/Pyramid Club Members; $40 at the door. Cash bar.

The Insurance Adjustment Agency Launches New Website

Monday, June 9th, 2008

The Insurance Adjustment Agency, headed by Dan Goldstein, with offices in Cherry Hill, NJ, Huntington Valley, PA, Atlantic City, NJ, Princeton, NJ and Wilmington, DE, launched its new website in May of ’08.
The website boasts a brand new look and feel including a new logo, color scheme, and photos. Also, the site has a user-friendly, search engine friendly navigation menu and fresh content.

The Insurance Adjustment Agency is not an insurance company; rather, they work as your representative, authorized by you, to get you the maximum dollar amount on any insurance claim that you file.

Whenever anything happens to your property – whether it is fire, theft, vandalism, or other type of loss – you have to deal with your insurance company. Insurance companies are experts when it comes to paying your claim, but their goal is to pay out as little as possible. “Our goal,” according to Dan, “is the same as yours — To Get You as Much Money as Possible! Because we have extensive experience in the field and are an authorized, licensed and bonded insurance claim service, you now have someone on your side to fight the insurance companies – and our fees are based entirely on your recovery. No Recovery? You Pay Nothing!”

The Insurance Adjustment Agency offers a free, no obligation inspection and consultation service. They will even help you fill out all the proper forms and make sure things get done correctly and fast. Almost all of their business is through referrals and satisfied customers.