Archive for May, 2008

Question: What level of credibility does a website demonstrate about a company?

Monday, May 5th, 2008

It isn’t just one thing. The website needs to be coherent and credible, obviously. Credibility also happens outside of the site: other blogs, customer reviews, sites like LinkedIn, etc. Online reputation is part of a “conversation” between the company and its customers. When the company participates in an open way, it is possible to make the conversations work for the company in a positive way, rather than trying to do damage control when a problem arises or there is a single disgruntled customer.

Click here for the complete conversation on LinkedIn…

Business Intelligence for Small Businesses (Part I)

Friday, May 2nd, 2008

Talk to someone who’s been working in the field of business intelligence for awhile and you could hear an earful about warehouses, star schemas and data mining. It’s almost enough to scare a “newbie” from ever jumping into the field. Yet, the fact is that all businesses engage in some type of business intelligence, and having a data warehouse is not a prerequisite for great business intelligence.

Business intelligence does imply the use of technologies, but it encompasses so much more. It defines a methodology of how a business captures data and turns it into information that can be used to make decisions. Although businesses use this process on a daily basis, most businesses don’t put standards to the process to ensure the quality of their information. In my next few posts I will talk about capturing data, applying business rules and making decisions.