Archive for April, 2008

Katz/Pierz Launches New Website

Monday, April 21st, 2008

Katz/Pierz, founded in 1983, offers employee benefit solutions by focusing on individual insurance products for professionals, business owners and self-employed.  The company specializes in providing cost-effective benefit strategies and integrated technology solutions that help businesses attract and retain good people and improve the bottom line.

Besides featuring updated content and several new areas, the redesigned website utilizes a handful of tools provided by World Wide Web Communications:

  • Email this Page to a Friend – this is an excellent addition to the site.  It is called Send-a-Link.  It encourages site visitors to email a page to someone else. While browsing your website visitors click on a button, which appears on every page, and within seconds emails the page to a friend.
  • ZipEdit™ Content Manager is a simple and convenient way to edit the content in your website. You do not need to learn HTML or any web design software.  If you have ever used a word processing program, such as MS Word, you can edit your website with ZipEdit™.  The ZipEdit™ Content Manager Component can be used to edit any of the static page content on the website.
  • ZipEdit™ Article Manager stores a database of articles with posting and expiration dates, keywords, linked documents, and linked web addresses.  Articles can be assigned to multiple categories and marked as featured to appear on the homepage of your site.  You can specify the order of the featured articles too.  The ZipEdit™ Article Manager also has its own search functionality.  Editing the articles uses the same powerful tools found in ZipEdit™ for a full WYSIWYG experience from a supported browser.  The ZipEdit™ Article Manager also features RSS feeds of content, globally and by category, allowing visitors to subscribe to the content of your website.
  • HTML Email Newsletter Template – we designed this for Katz/Pierz, which they are using with a third-party email newsletter system for email blasts to their opt-in list.

Is your website down or is it just you?

Monday, April 21st, 2008

Seriously simple web application downforeveryoneorjustme.com answers the question:

“Is my website actually down or is there a problem with my connection to the Internet.”

If you are having a problem accessing your own site, this is a good place to start. Instructions not included, so just type in your domain name and click “or just me.

Eye on the Prize

Thursday, April 17th, 2008

What is the purpose of your website? Is it to tell everyone where you went to college? How many years you have been an expert? Or… is it really to convert a stranger into a customer?

Better still, your website should simply get a stranger to start a conversation with you. Once you begin that conversation – either through a phone call, email, blog posts/comments or online chat – you have a much better chance of turning that conversation into a customer.

When developing the strategy for your website, focus on what a successful conversion looks like. To us, a conversion is when someone who goes to our website either picks up the phone and calls us or completes the contact form.

With that in mind, make sure the other stuff on your website doesn’t get in the way of the real goal: conversion.

How Can Web 2.0 Work for you (continued)

Wednesday, April 16th, 2008

How can you benefit from Web 2.0 technologies? Here are just a handful of the many possibilities of Web 2.0 that you can harness to serve your business:  

  • Blog. By starting a company blog you will be able to communicate with your customers in a more direct fashion and continue to keep in touch with them.
  • Forum. Forums are an effective way to give your customers the chance to contact you with their problems, feedback or opinion about your company and its products and/or services.
  • Collaboration Tools. Online collaboration tools are reshaping the way companies do business because they take communication and teamwork to a higher level, thus improving the efficiency of your operations.
  • Podcasts and Videocasts. Podcasts (audio recordings) and videocasts (or simply videos) offer incredible opportunities to reach your customers. For instance, you can make podcasts and videocasts about the ways to use your products and/or services. This will help your customers understand important facets of your business and will significantly decrease the number of support calls.
  • RSS Feeds for News. RSS (short for Really Simple Syndication) is another way to reach your customers. RSS allows customers to subscribe to news, so when you have something important to tell them (i.e., you have opened a new shop or launched a new product), RSS will inform your customers right away.

These are just a few of the many ways in which you can use Web 2.0 in your business. Depending on your type of business, you can use many more Web 2.0 technologies in addition to the basic ones we have suggested here.

McCallion Staffing Specialists Re-launch New Website

Tuesday, April 15th, 2008

McCallion Staffing Specialists re-launched its website with a fresh look spearheaded by a new logo, new vibrant color scheme, new layout and updated content. In addition, the website utilizes World Wide Web Communication’s proprietary content management system, ZipEdit™.

With ZipEdit™ you can edit the pictures, text and links on your website while protecting the rich framework of navigation menus, programming and design elements – and it saves the changes in real-time. It also creates a backup copy, so if you make a mistake you can “rollback” to any previously saved version of the content.

McCallion Staffing, begun in 1979, is a full service staffing agency, located in Montgomeryville, PA.  McCallion’s business philosophy is based on a client-focused approach. They take the time to learn about their clients’ individual needs and look for long term, mutually beneficial business relationships based on honesty and integrity. As a family owned corporation whose owners are actively involved in the day-to-day operations, McCallion genuinely cares about client satisfaction. Most of McCallion’s clients have been with them for more than ten years, and their number one source of new business is through referrals.