Who Says Blogs Don’t Work?

On April 9th, Kevin Gilper, our CTO, published an article in our blog called “Conversions, Conversions, Conversions!” The article talks about the importance of tracking not only visitors to your site but conversions. The true measure of success for any marketing program, after all, is the number of new clients you acquire.

In the article Kevin also talks about our company’s expertise in integrating Salesforce.com. He briefly explains how we integrated Salesforce.com into the website of Advanced Snow and Ice Solutions so that when visitors enter callback information it is automatically recorded into a leads database that can be worked by their sales team. These leads are flagged to clearly indicate the time they arrived and that they are from the website. As sales people close sales, conversion reports are configured to show the ratio of number of visitors to number of sales conversions.

So why am I telling you about this post? Because a few days ago we discovered that if you search in Google for “salesforce conversions” Kevin’s blog entry appears on the first page of results. This is a home run for us because we are proactively seeking businesses that need Salesforce.com integration. So one, the blog establishes us as experts in the field; and two, it receives excellent search engine placement in Google for the exact keywords that we are targeting. A home run, indeed!

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