What do you need: A Mobile Website or an iPhone Custom App or Android Custom App?

November 8th, 2012

With the vast majority of Internet searching being done on mobile phones, businesses need to rethink their online strategy in order to grab a share of the mobile Internet market. Here are three ways to drive Internet traffic to your main website.

  • Develop a Mobile Site:

As you may know, one the key ranking criteria for websites nowadays is that they should be mobile friendly. Search engines such as Google and Bing have made this widely known.

  • Design An iPhone Custom App:

If you know that a large number of your customers are iPhone users or use an iOS device, then making a special iPhone app for them is a smart choice. Using this app, your customers can directly use or purchase the products or services that you offer.

  • Design An Android App:

Designing an Android app for your business would be very helpful if a large number of your target audience is Android phone users. Especially if you have an E-Commerce business, then your customers can directly download this app and make purchases from your site.

For more information on Mobile App Development visit http://www.3wcommunications.com.

What Makes a Good Website? (Part III)

October 27th, 2012

In this final part of our discussion on ‘What Makes a Good Website’ we will concentrate on getting more traffic to your website by making it more social. Our previous two topics discussed website design and the technical aspects of website development that help in providing a favorable user experience to your website visitors. However, the surest sign that your website design and development efforts are successful is when your website starts getting plenty of traffic (and subsequently more conversions from visitors to customers). You might have done an excellent job on your website design, but if you don’t see an increase in conversion rates then there might still be something more you have to do to achieve this.

One technique that can help you get more traffic to your website is by making it more visible online. And this can be done by integrating it with social media. You must already be aware (and even using) most of the social media networks available today like Facebook, Twitter, LinkedIn, Pinterest, etc. In addition, you might even know the immense power of networking and connecting with people using social media channels. So why not apply the same principals for your website?

First start by researching which social media channels your target audience may be using. The next step is simple – open an official page for your business on those networks and actively promote it using Social Media Optimization (SMO) posts and hashtags. However, always make sure the content you market on these social pages is interesting and relevant to your audience. Also, remember to integrate social media logos on your website and social share buttons so that your audience can easily share your website’s articles or information with their contacts whenever they want to.

How can 3wC help you?

3wCommunications will not only design a good website for your business, but also help you get more traffic and conversions through superior SEO, SMO, and Internet marketing techniques. If you need the help of experts in Web Design in New Jersey or the Philadelphia area, then contact the website developers at 3wCommunications today. You can send us an email at info@3wcommunications.com or call us at 856-482-2424.

What Makes a Good Website? (Part II)

October 24th, 2012

This is the second part of our series on “what makes a good website.”  In the last blog post we talked about conversions, namely, that good website design means using the website development process to create a website that turns visitors into buyers (or clients or patients or customers…).

Particularly if you are a small business with a limited marketing budget you probably have to rely heavily on your website for your marketing strategy. The challenge of course is that you have to use a combination of technology, marketing, and graphic design – or website design – to develop a website that gets results.

The Importance of Website Design for Conversions

As we discussed in the first article, a lot of websites – mostly older ones – have heavy graphical designs with extraneous graphics that actually interfere in the user experience. Yes, they might be interesting to look at, but they are not geared for conversions. Other sites might have technologies that allow things to move around (special effects, so to speak) or tricky, hard-to-navigate toolbars or animated logos. Same problem. The sole purpose of your website is to get genuine leads and conversions not impress your website visitors.

So the key term here is “messaging.” A website certainly has to be attractive and look professional with pleasing colors, legible typeface and clear navigation. But it has to have the right “messaging,” that is, it has to have the right content to go along with good, clean code and good, clean design. You have to ask yourself if your website meets these criteria. Does your website convert visitors to leads or converts or does it just sit out there in cyberspace and collect dust?

When Searching Google Will People Click on your Website?

Nowadays your website is your storefront. People don’t use the Yellow Pages or the phone the way they did in the past. They “Google” you, look you up in a search engine on the web. Try to find your website. Learn about your business, etc.  Provided they find you amidst a cacophony of the noise of competing websites, will they stay in your website once they find you or will they vanish immediately because they don’t like what they see? This is what’s known as a “bounce.” A bounce occurs when a website visitor only views a single page on a website. He or she doesn’t stay long enough to view any other pages. You can determine your “bounce rate” from Google Analytics or any other statistical program tracking visitors to your site. Needless to say, you don’t want a high bounce rate because it indicates that your website is not doing its job.

So for a website first impressions are very important. If a visitor has a good first impression he or she might stay and look around, which gives you a good chance of turning the person into a lead and possibly a “convert.” But a bad first impression is a terrible thing. You’ll never get the prospective client to come back, thus the chances of landing a sale or close is impossible.

Ask yourself: What kind of first impression does your website make? Does your website generate feedback from interested prospects? If you’re not satisfied with the number of leads your site is eliciting perhaps you need to reassess the website development process that got you where you are.

This is the second article in a series of articles discussing “what makes a good website” and how to increase conversions. Next article is on the importance of content and a user-friendly navigation system so you can lead visitors to the most important information necessary for the conversion.

How can 3wC help you improve the conversion rate of your website?

3wCommunications, a web design company in New Jersey begun in 1995, is a proven leader in delivering award-winning website development. Our web designers have a combined 45 years of web design and graphic design experience. Although we have clients throughout the U.S., most of our clients have offices in New Jersey and Philadelphia. Please contact us at info@3wcommunications.com or 856-482-2424 to learn more about our services, especially our website design capabilities and how we can help you.

What Makes a Good Website?

October 24th, 2012

There may be many reasons why you want to launch a website for your business. But what exactly makes an ordinary website a really good one? Internet searchers will certainly want to check out only those sites, which give them a positive user experience; search engines too want to provide their users with the best sites that will give users a positive experience and accurate information that they want.

With the help of professionals, making a good website that is attractive and engaging is not that difficult. Here are a few things you can incorporate into your existing website – or if you are making a new one, make sure it has the following:

  • Good Layout:

Work closely with your website developer to ensure the website layout and design is attractive and understandable to your target audience.

  • Website Format:

Select a responsive website format because this enables the user to access your website from their mobile phones as well as a tablet and desktop computer. This will also help your ranking in the search engines as per Google’s mobile friendly update in April 2015.

  • Content:

Your content strategy must be well thought out before launching your website. After doing a keyword research related to your business, you should know exactly what your audience will be looking for on your website. Thus it is important for you to give them the information that they seek if you want them to keep returning your website or referring it to others.

ABC Manufacturer and Distributor of Truck and Trailer Parts Turns to 3wCommunications for SharePoint Customization

October 18th, 2012

3wCommunications, a leader in delivering award-winning technology solutions including SharePoint customization, especially in New Jersey and the Philadelphia area, was approached by a leading global aftermarket master distributor and manufacturer of truck and trailer products – let’s call this company ABC. So ABC was faced with a business challenge: It was being buried under a pile of paper documents. The situation was so bad that management, quality control personnel and salespeople were having a hard time keeping updated on prices and specifications of parts.

ABC’s inventory included over 10,000 parts.  The manufacturer would provide detailed spec sheets and then have their quality control inspectors validate the actual parts received against the spec sheet provided.  Spec sheets would be updated from time to time, but keeping track of all the various versions and making sure customers and salespeople were also working with the correct prices and specifications was challenging. A great deal of manual effort on the part of administrative personnel was required, and the results were not always up to speed.

ABC reached out to 3wCommunications for assistance.  Clearly, SharePoint was the only solution that would solve ABC’s pain, but their internal IT staff did not have experience with SharePoint, especially customizing SharePoint, yet all agreed the company needed SharePoint customization.

3wC, having completed numerous SharePoint customization projects over the years, was able to develop a customized SharePoint solution for ABC, which solved their problem.

The first step was meeting with stakeholders and gaining a clear understanding of the current processes and challenges.  After that, a detailed project plan was created outlining how the SharePoint installation and customization would be implemented.  3wC’s SharePoint development team worked on the installation while the design team focused on the look and feel desired by the ABC.

The end result was a perfect solution for ABC, which experienced a huge improvement in productivity for their personnel.  The great looking, easy-to-use installation ensured that all personnel had access to the latest documents they required.